Strategic Management Content: 1. Background of Qantas 2. Analysis of Qantas External analysis a. What industry is it? b. General environment analysis c. The industry environment d. Competitive environment e. You now have material about opportunities Internal analysis f. The firm’s resources‚ tangible and intangible g. Capabilities identification h. Core competency analysis i. Value chain analysis j. Weakness k. Pulling it together l. Current strategies 3. Recommendation
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Introduction: Defining the mission statement for a company is often one of the most slighted tasks in strategic management. It is much easier for many executives to emphasize operational aspects of long-term management activities rather than making sure short-term activities are in sync with the long-term goals. The principal value of the mission statement is its specification of the firm’s ultimate aims. A firm gains a heightened sense of purpose when its board of directors and its top executives
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kepada satu set yang telah direka bentuk bagi meninggikan dan mengarahkan kerja-kerja dan tugasan yang telah ditentukan.Istilah strategik pula berasal dari bahasa Greek Strategos yang boleh diertikan sebagai " Fungsi Seorang Jeneral’ (zainal Abidin 2008). Perancangan Strategik merupakan satu proses perancangan untuk menentukan visi‚ misi dan objektif organisasi dengan sumber-sumber yang dimiliki untuk mencapai misi yang telah ditetapkan bagi masa jangkamasa (Muhamad Ali Embi 2003). Ia juga dilihat
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Centre Assessment Guidance for Level 7 Strategic Management and Leadership (QCF) Version 2 Strategic Management and Leadership Centre Assessment Guidance Contents Page Introduction About these qualifications Titles and qualifications reference numbers Accreditation dates Qualifications summary Progressions Credit values and rules of combination for the qualifications Relationship to the National Occupational Standards for Management and Leadership Assessment and Verification What is expected
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Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years
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2/22/2013 The Value Chain Strategic Management • Value Chain – Value chain is a convenient way of looking at the firm’s activities Introducing Strategy Management – The functional activities within the firm that create value in the goods and services produced (Basic Concepts of Strategic Management) Lecture 3 21.2.2013 – Value chain: all the activities that a firm uses to design‚ produce‚ market‚ deliver‚ and support its product Dr. Kayhan Tajeddini Associate Professor
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“Notable Quotes” "Like a product or service‚ the planning process it self must be managed and shaped‚ if it is to serve executives as a vehicle for strategic decision-making." —Robert Lenz "The difference between now and five years ago is that information systems had limited function. You weren’t betting your company on it. Now you are." —William Gruber "Weak leadership can wreck the soundest strategy." —Sun Tzu "A firm that continues to employ a previously successful strategy eventually
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2 BUSINESS POLICY AND STRATEGIC MANAGEMENT Learning Objectives • • • • • Learn what business policy and strategy is all about. Know the framework and importance of strategic management. Know the strategic management process. Have an understanding of corporate vision and mission. Learn how strategy operates at different levels of the organization. Without a strategy the organization is like a ship without a rudder. Joel Ross and Michael Kami Strategic management is not a box of tricks or a bundle
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------------------------------------------------- Strategic Analysis ------------------------------------------------- Yahoo! Inc. Executive Summary 3 Introduction 3 Company Overview 4 Mandate 5 Stakeholders 6 External Analysis 6 Competitive Forces 6 Macro Environment 7 Internal Analysis 8 Appendix 10 Executive Summary Yahoo! Inc. is one of the oldest and most well-known Internet content providers. Yahoo! Inc. offers one of the most diverse Internet websites.
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world. In 2008‚ Toyota ’s sales surpassed General Motors‚ making Toyota number one in the world Toyota Motor Europe oversees the wholesale sales and marketing of Toyota and Lexus vehicles‚
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