Reference book: Strategic management concepts and cases by Fred R. David Course Outline INTRODUCTION TO STRATEGIC MANAGEMENT 3 NATURE OF STRATEGIC MANAGEMENT 6 KEY TERMS IN STRATEGIC MANAGEMENT 8 BENEFITS OF STRATEGIC MANAGEMENT 13 COMPREHENSIVE STRATEGIC MODEL 16 Characteristics of Vision & Mission Statement 18 EXTERNAL ASSESSMENT 23 INDUSTRY ANALYSIS 26 INTERNAL FACTOR EVALUATION (IFE) MATRIX 30 FUNCTIONS OF MANAGEMENT: 37 TYPES OF STRATEGIES 44 INTEGRATION STRATEGIES: 47 HORIZONTAL INTEGRATION
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Unit 1 Business Environment Assessment Activity Front Sheet This front sheet must be completed by the learner (where appropriate) and included with the work submitted for assessment. Learner Name Date Issued Hand in Date Assessor Name Submitted on Qualification Level 4 Edexcel BTEC Higher National in Business (QCF) Unit 1 Business Environment – 15 credits Assignment 1 will give learners the opportunity to achieve: Learning Outcome 1 – understand the organisational purposes of businesses Learning
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STRATEGIC MANAGEMENT COURSE NOTES Pearce II and Robinson Jr (1997) define strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives”. Critical tasks: Formulate the company’s mission including broad statements about its purpose‚ philosophy and goals Develop a company profile that reflects its internal conditions and capabilities Assess the company’s external environment‚ including both the
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Paper analysis of Zara - fast fashion Structure of paper analysis: ∙Description of Zara ∙Achievement and core competence ∙Problem analysis ∙SWOT of Zara ∙Recommendation ●Description of Zara Zara was founded in La Coruna in 1975‚ which is one of the largest international fashion brands of Inditex. At 1985‚ the Inditex became the holding company atop Zara and other retail chains. The customer is at the heart of the Zara’s business model
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Australian population to buy its products over cheap international imports. Strategic management and strategy is a key factor when trying to compete and the external and internal environment needs to be analysed to do it effectively. By using business level strategy Dick Smith can compete with its competitors and achieve its goal of being one of the main brands that Australians prefer to buy. Strategic management is defined as dealing with the major intended and emergent initiatives
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11/19/2014 Contemporary Issues in Global Strategic Management OUTLINE 1.Strategic logic of global vision development 2.Four strategic alternatives that MNCs may adopt 3.Designing the MNC 1. What is the logic of portfolio in international strategic vision development? 1 11/19/2014 QSPM matrix. AMAZON.COM. International strategy Strategic Alternatives Key Internal Factors Strengths Customer satisfaction Copyright to One-click online shopping Humanitarian efforts Strong Research & Development
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Chapter 1 Strategic Management Process and its Components - Definition: o Art and science of formulating‚ implementing‚ and evaluating cross-functional decisions that enable an organization to achieve its objectives - Involves the full set of: o Commitments o Decisions o Actions - Required to achieve o Competitive advantage o Superior performance - Components o Vision o Strategy o Implementation Industrial Organization Model - External Environment o Examine the external environment
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Introduction In Strategic management: An integrated approach (9th Ed.) Hills and Jones make the following statement “Many writers have emphasized that strategy is the outcome of a formal strategic planning process and that top management plays the most important role in the process. Although this view has some basis in reality‚ it is not the whole story” (p.11) In this essay the author will be showing that top management does indeed play an important and vital role in the strategic planning process
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Strategic Management and Leadership Level 7 Strategic Management and Leadership Contents Page Qualification structures 3 Unit 7001 Personal development as a strategic manager 4 Unit 7002 Strategic performance management 5 Unit 7003 Financial management 6 Unit 7004 Strategic information management 7 Unit 7005 Conducting a strategic management project 8 Unit 7006 Organisational direction 9 Unit 7007 Financial planning 10
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The Strategic Marketing Management Analysis of Lenovo Group Wang‚ Wen Cheng‚ Dept. of Business Management‚ Hwa Hsia Institute of Technology‚ Taiwan Chu‚ Ying Chien‚ Department of Tourism and Leisure‚ National Penghu University‚Taiwan Chen‚ Ying Chang‚ Department of Hotel and Restaurant Management‚ Ching Kuo Institute of Management and Health ABSTRACT In recent years‚ market competition in the market economy is fierce‚ the different economic performances and behaviors based on the enterprises’
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