Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
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Nowadays‚ McDonald’s brand has more than 31‚000 fast-food restaurant‚ located in 121 countries and regions. McDonald’s restaurant industry has become the world’s most valuable brands. However‚ McDonald’s face a big problem about business sales in Hong Kong. First of all‚ people are increasingly aware of fast foods harm human health‚ resulting in a decline in sales of McDonald’s fast food. Most people think that McDonald’s is a restaurant that sells primarily unhealthy junk food like hamburgers‚
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CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but attendance at the Park had remained
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industry.” 1 – N R Narayana Murthy‚ Chairman and chief mentor‚ Infosys Technologies Ltd. “One of the key focus areas at our company is creating a whole generation of leaders‚ mentoring them‚ giving them the inputs‚ the opportunities and creating a management bent.” 2 – Nandan Nilekani‚ co-founder‚ Infosys Technologies Ltd. Leadership plays a vital role in driving organisations towards success as able leaders help the organisations in taking appropriate decisions and also make sure that the decisions
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Hong Kong Religions The religion in Hong Kong is very diverse and obvious. The main two religions in Hong Kong are Buddhism and Taoism. But in Hong Kong you can also find another religion which is Confucianism‚ which is where ancestors’ worships and ancient animist beliefs have also been integrated into the environment. Confucianism isn’t really based as a religion‚ because it it’s a philosophy as well as a religion. The numbers of Buddhism’s and Taoist’s in Hong Kong are estimated to be around
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Hong Kong International Airport (HKIA) is the main airport in Hong Kong; it is an important regional trans-shipment centre‚ passenger hub and gateway between the Mainland China and the rest of Asia. And HKIA is the primary hub for several domestic airlines‚ such as Cathay Pacific Airways‚ Dragonair‚ Hong Kong Express Airways‚ etc. Review the history‚ HKIA has won seven Skytrax World Airport Awards for customer satisfaction in just ten years (Skytrax‚ 2010)‚ the second busiest airport in the world
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Ocean Park vs. Hong Kong Disneyland History about Ocean Park Officially opened on 10th Jan 1977 by the Governor of Hong Kong‚ Sir Murray MacLehose‚ the Ocean Park was constructed with HK$150million funded from the racing profits earned from the Hong Kong Jockey Club while the land was given free by the Hong Kong Government. It is located in Wong Chuk Hang and Nam Long Shan in the Southern District of Hong Kong. The park has won several awards‚ including The World ’s Seventh Most Popular Amusement
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Hong Kong Disneyland’s advantages: 1. Hong Kong has advantages such as geography‚ population‚ adjacent to the largest market in the world. Within 5 hours flying time‚ covering half of the world’s population. 2. well-known brand--Magic Kingdom of Walt Disney World cultural genius lies in its culture around the world to be "United States-processing". Classical inheritance of the culture has a strong sense of self-ability‚ Disney have cultural capture world of classical culture that last forever
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Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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Questions for the case 1. What was Red Lobster’s historical targeting and positioning before 2004 (you may approach this question discussing its target customer‚ benefits promised‚ and its competitive frame by then). ---- Use information from page 1 to page 3. 2. What was Lopdrup’s positioning strategy when he took over in 2004 (you may also approach this question discussing its target customer‚ benefits promised‚ and its competitive frame starting 2004)? How were the 4P changed to support the
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