Talk Summary on “Love Hong Kong‚ Love Ocean Park Campaign – Turn Threats into Opportunities” Speaker: Ms. Vivian LEE Position: Marketing Director – Sales & Marketing Division Name of Company: Ocean Park Corporation Date of Guest Talk: 5th February‚ 2013 The talk being delivered by Ms. Vivian LEE was indeed very rewarding for me‚ it’s as good as the one delivered by her boss‚ Dr Allan Zeman which I’ve attended not long ago. Background The Ocean Park (Park) unveiled a master redevelopment
Premium MTR Marketing Hong Kong
In Hong Kong‚ different groups in the society have different opinions on the Asian Games issue. For my opinion‚ I think Hong Kong should bidding for the right to host it in 2023. I will use the following feasibility issues to prove my ideas. Is the event a good idea? Bidding for the right to host a major international sports event is a high profile. Typically‚ the benefits fall into follow three main categories. Sports development It can raises public awareness of the benefits of sport and
Premium Hong Kong Asia South Korea
the growth of Hong Kong as a ‘global city’‚ and the forces which will determine its future growth development. Word count: 1952 words Globalisation that is happening in the world today gives rise to the context of global cities. This global city is advanced culturally‚ socially‚ politically and especially economically. Hong Kong is considered as a major city in the world. In fact‚ it is regarded as the 5th global city in the world. According to Mr. Andrew Chen of Hong Kong company incorporation
Premium Economics Economy of the People's Republic of China Economy
Hong Kong Institute of Vocational Education (Kwun Tong) Department of Business Administration Project Assignment‚ Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography
Premium Brand Branding Hong Kong
Chinese regained sovereignty of Hong Kong. One of the important factors of Hong Kong is its economy. Hong Kong’s economy is characterized by low taxes‚ minimum government intervention and free trade. It is one of the largest trading economies in the world‚ as well as a major service economy‚ with strong links to the mainland China‚ and other countries in Asia. Hong Kong is also responsible for intermediating forty percent of China’s external trade. Hong Kong is governed by a principle of
Premium International trade Progressive tax Tax
Hong Kong is frequently described as a place where "East meets West"‚ reflecting the culture’s mix of the territory’s Chinese roots with influences from its time as a British colony. Hong Kong balances a modernised way of life with traditional Chinese practices. Concepts like feng shui are taken very seriously‚ with expensive construction projects often hiring expert consultants‚ and are often believed to make or break a business. Other objects like Ba gua mirrors are still regularly used to deflect
Premium Hong Kong
Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company
Premium Walt Disney Parks and Resorts The Walt Disney Company Walt Disney
July 1955. The success of the first park caused disney to open its second park in Lake Buena Vista‚ Florida‚ in 1971. The continued success of these two parks in the United States caused Disney to seek out international success. Disney anticipated that there would be continued success by “bringing the original disneyland model to new territories‚ and then‚ if feasible‚ adding a specialty them park.” (5) Disney began the venture of internationalizing its theme park operations with the opening of Tokyo
Premium Walt Disney Parks and Resorts The Walt Disney Company Walt Disney
Hong Kong Disneyland The Disney Company envisioned it being a great idea to introduce its resort to the huge market in China by opening up a Disneyland park in Hong Kong. The Chinese people have an interest in the American culture‚ and they want to connect with the global popular culture so in theory it sounded like a great idea. It turns out that HKD has not been the success that many predicted it would be. This is can be contributed to how well Disney was able to translate its strategic assets
Premium Hong Kong China The Walt Disney Company
provide an overview is Hong Kong. Hong Kong is one of the two special administrative regions of the People ’s Republic of China; the other is Macau. Hong Kong is situated on the southeast coast of China at the mouth of the Pearl River facing the South China Sea. Covering an area of 1‚104 square kilometers (425 square miles)‚ the territory is made up of Hong Kong Island‚ the Kowloon Peninsula and the New Territories. At the core is Victoria Harbour‚ which separates Hong Kong Island from Kowloon and
Premium Hong Kong People's Republic of China