A PROJECT REPORT ON MCDONALD”S AND ITS STRATEGIC MANAGEMENT SUBMITTED TO THE UNIVERSITY OF MUMBAI AS A PARTIAL REQUIREMENT FOR COMPLETING THE DEGREE OF M.COM (ACCOUNTS) SEMESTER I SUBJECT: STRATEGIC MANAGEMENT SUBMITTED BY: SHUBALAXMI. SHETTY ROLL NO.: 47 UNDER THE GUIDANCE OF DR. MINU THOMAS SIES COLLEGE OF COMMERCE AND ECONOMICS‚
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Apple’s Strategic Management Table of Contents 1 Executive Summary ..............................................................................................p3 2 Analysis of Environment and Competitiors ........................................................p3 2.1 General Review of Strategic Environment .................................................p3 2.2 PESTAL Analysis .......................................................................................p4 2.2.1 Political
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segments. Although this strategy requires global coordination and flexibility‚ all segments are decentralized and operate in a sovereign form with the assurance to support Lufthansa’s strategic development goals. Explain what means the company has used to expand internationally. Lufthansa created a strategic alliance with Star Alliance which serves a global airline network. Lufthansa remained optimistic as this was a common thread with the rest of the airline industry‚ and they responded
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self-proclaimed focus of IKEA is ‘young people of all ages’. In reality the market is primarily young people‚ who are well educated‚ liberal in cultural values‚ white collar‚ but with limited means because of their stage of career and family cycle‚ and in the process of setting up or expanding their homes because they are having children". The second successful point of the unitary strategy of the company is the interest to achieve and maintain a cost
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Table of Contents Ececutive Summary2 1.0 Introduction4 2.0 MACRO-ENVIRONMENT FACTOR ANALYSIS4 2.1 Political4 2.2 Economic Factors5 2.3 Environmental6 3.0 iNDUSTRY ENVIRONMENT ANALYSIS7 3.1 Threat of Entry7 3.2 Threat from Substitutes8 3.3 Power of Buyers9 3.4 Power of Suppliers10 3.5 Degree of Competitive Rivalry11 4.0 Conclusion12 5.0 Reference13 Executive Summary: In 1995‚ IBM (International Business Machine Corporation) created the Software Group to pull all of IBM’s infrastructure
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[pic] Applied Strategic Management HONOURS DEGREE OF BACHELOR OF SCIENCE BUSINESS AND MANAGEMENT STUDIES Table of Contents Acknowledgement……………………………………………………………………....3 Executive Summary…………………………………………………………………….4 Project Outline…………………………………………………………………………...5 Industry Life Cycle……………………………………………………………………....7 Key Success Factors (Industry Matrix)……………………………………………….9 Industry Analysis (Porter’s Five Forces)…………………………………………….11 SWOT Analysis • Internal Factor Analysis Summary (IFAS)………………………………………14
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analysis 7 Industry rivalry: High 7 Potential for new entrants: Medium 8 Substitute products: High 8 Bargaining power of suppliers: Low 8 Bargaining power of buyers: Medium 8 Strategic capabilities of Amazon 9 Unique resources 9 Amazon’s core competence 9 Amazon’s stakeholder’s expectations 10 Shareholders (Investors) 11 Top management 11 Customers 12 Suppliers and distributors 12 Employees 12 Environmental groups 12 Regulators 12 Amazon’s corporate level strategy 12 Ansoff matrix 13 BCG matrix 14 Evaluation
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STRATEGIC MANAGEMENT PROJECT Table of Contents Contents Chapter 1 - Introduction 1 Heinz In India 2 Chapter – 2 Formulation 3 Mission 4 Objectives 5 Vision 5 Porter’s Five Forces Model 9 Competitors Profile Matrix 11 External Factor Evaluation Matrix 13 Internal Factor Evaluation Matrix 15 VRIN Analysis 17 McKinsey 7s Framework 19 SWOT Analysis 21 BCG Matrix 23 Quantitative Strategic Planning Matrix 25 Ansoff’s Matrix 26 Chapter – 3 Implementation 28 Resource Commitment 29 Organizational Structure
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Strategy of McDonald’s Global Strategy + Local Strategy “To provide unmatched consistency in operations in support of high product quality. This must be accomplished with adequate speed‚ low cost‚ and process innovation to accommodate changes in consumer tastes.” McDonald’s is well known for Big Macs‚ Cheeseburgers and Quarter Pounders. McDonald’s strategy‚ to develop snack-able items‚ fits with today’s busy consumers who don’t adhere to traditional meal patterns and are increasingly looking
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approximately $79 billion. Lastly‚ Sony has 162‚700 employees worldwide. Strategic Management Analysis The strategic management analysis helps a company analyse and evaluate their situation in the business world in order to help create and maintain competitive advantages. By analysing Sony’s strategic management‚ it will be easy to implement ideas to boost up their reputation and form a recovery plan for Sony. The strategic management tools which will be used for this report is the Value Chain analysis
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