Strategic Marketing Management Sample Exam Questions Question 1: a. Is the PLC (Product life cycle) concept useful in developing Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A strategy is a fundamental pattern of present and planned objectives‚ resource deployments‚ and interactions of an organisation with markets‚ competitors and other environmental factors. b. What are the advantages available to Google with their Google
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is not only responsible for full price retail store but also factory store and Club Monaco which was acquired by Ralph Lauren in 1999. The company also utilized the technology such as bar code to improve the accuracy and efficiency of inventory management and controls and automated replenishment system‚ Logility to facilitate the tracking of movement of products and collection information for future merchandise planning. The efficiency of the distribution center of Ralph Lauren Corp is clearly a
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Section A [20 marks] Multiple Choice Questions - Choose the best suitable answer 1. A general environmental analysis can be expected to produce all of the following EXCEPT a) Objective answers. b) Recognition of environmental changes. c) Identification of organizational opportunities. d) Identification of organizational threats. 2. The technological segment of environmental analysis includes a) Institutions and activities involved with
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Qantas Airway Strategic Management BUSM 3125 Group Assignment 2 Jonathon Reid Sindra Hao Ming Lee – S3301727 Table of Content Executive Summary 3 Background Information 4 SWOT Analysis 5 PESTEL Framework Analysis
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ANALYSIS OF RESOURCES and Core COMPETENCE AND CULTURE 5.1 SWOT Analysis Tesco is one of the three major international retail chains in the market. More than 3260 stores in 13 countries which is‚ Malaysia‚ Ireland‚ Poland‚ Hungary‚ Czech Republic‚ Slovakia‚ Thailand‚ South Korea‚ Japan‚ Turkey‚ Great Brittan‚ China and the U.S and therefore to remain on top position there is many aspects which Tesco has to face in its daily life. To observe strength‚ weakness‚ opportunities and threats‚ it is important
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1. What lead to the success of Galanz company? Please analyse the company form the perspectives of competitive strategy and operations strategy? The early success of Galanz can be prescribed to its ability to deploy its resources in an effective manner and establish itself as a recognized brand in its domestic market through a consistent competitive strategy of Cost Leadership (Porter ). Their competitive edge was initially their low land and labour cost‚ while knowledge in production technology
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1. Panera Bread uses a differentiation strategy. Of the generic competitive strategies discussed in the text‚ focused differentiation most closely fits the competitive approach that Panera Bread is taking. Panera Bread is trying to achieve a competitive advantage in product environment and great service. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Strengths *
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airlines industry consist of two major players such as Qantas Airways and Virgin Blue‚ and three minor players such as Regional Express‚ Skywest and Tiger Airways (IBISWorld‚ 2010). 2.0 External Analysis External analysis is used to analyze the external environment of an organization to identify any threats and opportunities‚ which is part of SWOT (Hill‚ Jones Galvin & Haidar‚ 2007). This part of the essay will be looking at what challenges Qantas faces in the 21st century. 2.1 Macro Environmental
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Strategic Management in Action‚ 6e (Coulter) Chapter 1 Introducing the Concepts 1) Companies that use strategic management tend to have higher levels of performance. Answer: TRUE Diff: 2 Page Ref: 2 Topic: Explain Why Strategic Management Is Important AACSB: Reflective Thinking Objective: Define strategic management and identify its basic components 2) Strategy should be developed from a number of approaches rather than a single approach. Answer: TRUE Diff: 2 Page Ref:
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STRATEGIC MANAGEMENT PROCESS Strategy: A strategy is a plan of action designed to achieve a particular goal. Art & science of formulating‚ implementing‚ and evaluating‚ cross-functional decisions that enable an organization to achieve its objectives Some Examples • Geographic expansion • Diversification • Acquisition • Market penetration • Retrenchment • Liquidation • Joint venture Strategic Management: It includes: 1. Making Strategies (Decisions) 2. To work upon those strategies
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