Gujarat Technological University Centre for Global Business Studies Handbook of Global Country Study Report (GCSR) (A Part of Global MBA Program: Applicable from Academic Year 2014-15 and Onwards) To All Directors‚ Faculty Members and Students‚ GTU has implemented a new Global MBA program since August 2011. This program requires immersion studies and preparation of reports and case studies in different subjects. To manage the immersion studies and to systematize the professionalism
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4 MANAGEMENT DECISION 32‚2 Has today’s dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing Christian Grönroos Management Decision‚ Vol. 32 No. 2‚ 1994‚ pp. 4-20 © MCB University Press Limited‚ 0025-1747 The marketing mix management paradigm has dominated marketing thought‚ research and practice since it was introduced
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chapter 1 Fundamentals of Strategic Management 1 chapter 1 Fundamentals of Strategic Management W hat do Circuit City‚ Washington Mutual‚ Saab‚ Blockbuster‚ and Borders have in common? All of these recognized companies filed for bankruptcy during the past several years. While the situation surrounding each firm is different‚ all of them failed to meet various strategic challenges. Put another way‚ organizations typically do not succeed or fail randomly. Some plan‚ prepare‚ and
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STRATEGIC MANAGEMENT & BUSINESS POLICY 12TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER Strategic Management: a set of managerial decisions and actions that determines the long-run performance of a corporation. Includes: • • • • Internal and external environment scanning Strategy formulation Strategy implementation Evaluation and control Pearson Education © 2010 1-2 Phases of Strategic Management: • • • • Phase Phase Phase Phase 1: 2: 3: 4: Basic financial planning Forecast-based
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Table Of Contain Strategy The words ’strategy’ and ’strategic’ are well recognized and widely used in the modern business world. However‚ the term strategy is so widely used for different purposes that it has lost any clearly defined meaning “Despite the obvious importance of strategy‚ there is surprisingly little agreement on what a strategy really is. However‚ the fact
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The primary components of the strategic management process are "goal-setting‚ analysis‚ strategy formation‚ strategy implementation and strategy monitoring" (Clayton‚ 2012‚ p. 1). Setting these guidelines and following them is only the beginning. Determining what the company ’s mission and purpose is will help to determine what steps are the best to take to achieve these intended goals. Understanding the vision of the company and what the short-term and long-term goals are will help to understand
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Strategic Management SUPER SUMMARY Written by: Bhavin Pathak (Student‚ CA-IPCC‚ Arihant Institute Pvt. Ltd.) Features: Full coverage of IMP aspects of Strategic Management Summarized and conceptual Based on Study Material of ICAI Easy to remember format Point-to-point approach towards subject Diagrams and charts given wherever required Useful for LMR (Last Minute Revision) 1 STRATEGIC MANAGEMENT INDEX 1. 2. 3. 4. 5. 6. 7. TOPIC Business Environment Business Policy & Strategic
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NasionalCollege of Business Management and Accounting | | Course OutlineStrategic ManagementMGMB333/314 Special Semester‚ Academic Year 2012/2013 | Rusnita Bt Alimun (Quality Unit‚ Lobby Wisma/Tel: 09-455 3133/ Fax: 09- 455 2002)rusnita@uniten.edu.myDr.Mohd Zainal Munshid Bin Harun(AB-2-37/Tel: 09-455 2047)zainal@uniten.edu.my | | | * * Subject Synopsis While the successful day-to-day operation of a business demands sound human resource‚ financial‚ and information management practices‚ the
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Strategic Management Table of Contents Introduction: 2 Overview of HSBC: 2 1. Internal and external analysis of HSBC and reasons for the success: 3 1.1. Internal analysis 3 1.1.1. Strengths of HSBC 3 1.1.2. Weaknesses of HSBC 4 1.2. External analysis: 4 1.2.1. Opportunities of HSBC 4 1.2.2. Threats of HSBC 5 1.2.3. PEST analysis 5 1.3. Reasons behind the success of HSBC: 7 2. Models and frameworks of strategic management and ways of sustaining performance: 7 2.1
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Introduction This is a 2‚000 word individual assignment which covers the following learning outcomes: • Apply knowledge and skills in relation to the key aspects of the strategic management process. • Compare different theories and perspectives of strategic management and use and appraise them appropriately. |Content |Page | |Introduction
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