University of San Carlos College of Commerce P. del Rosario St.‚ Cebu City ------------------------------------------------------------------------------- An Analysis of the Philippine Fast Food Industry using Michael Porter’s Five Forces ------------------------------------------------------------------------------- Submitted to: Ms. Joyce Yang Submitted by; Group 9
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Nowadays people tend to choose food in fast food restaurant rather than to cook a meal themselves. Despite the fact that fast food such as hamburger‚ fried chicken…contains high amount of fats and salt which are not good for our health‚ people still go to fast food restaurant frequently and the fast food industry is still getting more and more powerful. There are several explanations for this situation. In today’s fast paced life‚ 10 minutes is an ideal amount of time to get a ready meal. How
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though doctors all over the world agree fast food is bad for peoples health‚more and more people are eating it. Why more people are eating fast food? What can be done about this problem? Unfortunately as the world goes on improving more and more people are eager to have fast foods.it is now a kind of habit for kids and also adults to spend their money and fre time in fast food restaurants.according to my opinion one of the reasons of eating more fast foods is people have very less time .it should
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Fast Food or Sit down Restaurants Enjoying your food with warm cooked bread along with sweet butter to spread and an iced cold drink to top it all off‚ or Rushing to eat your food because you feel as if you have to scarf it down before it gets to cold. Sit down restaurant or fast food what would you prefer? Sitting down talking‚ ordering refills and desserts is my favorite while at a sit down restaurant but sometimes I am in a bit of a hurry and need to swing bye and get something fast that is
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THE COMPONENTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY INTRODUCTION: While the concept of customer satisfaction can be defined in different ways and can be classified in various methods‚ the common thing is that understanding and analyzing the factors that define and affect customer satisfaction can be looked at as a major marketing-related issue. Customer satisfaction is a term used to describe the positive emotions resulting from using a product/service in a way that met the customer ’s
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Is Fast Food Causing Obesity or Are We? Obesity is a growing problem in America that has serious consequences for us and our children. Some would argue this growing predicament is due to the poor choices made by the fast food industries and the unhealthy foods they have available to the public. Others like the Center for Consumer Freedom‚ would argue that it is not only their choice to eat healthy or unhealthy but also every individuals right as Americans to make that choice without the interference
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Are we taking it too far by blaming fast food restaurants for obesity? When is it individual responsibility and when is it appropriate to place blame? Obesity‚ obesity is a disease caused by a bad diets‚ genetics‚ and lack of exercise. It can be avoided by a balanced diet and 30-45 minutes of exercise everyday. Its very different for everybody‚ some people may have to do more exercise or less exercise‚ or eat different things due to their genetics. With all that said I feel it’s an individual
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American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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entrepreneurs into the mainstream economy Entrepreneurs’ personal attributes Human capital (education and experience) Demographics (age‚ marital status‚ children) Motivations (aspirations and goals) Founding strategies (strategies and management teams) Initial capital resources (debt‚ equity‚ financing) Investment process (structure‚ stage) Networks (family and social) Inhibiting factors (barriers and obstacles) International (countries‚ international comparisons) Public Policy/Government
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1.1 McDonald Corporation worldwide McDonald‟s Corporation‚ headquartered in Oak‚ Brook‚ US‚ is a fast food chain established by Maurice and Richard McDonalds. Since its establishment in 1940 when the company operates as a barbecue with customers queuing up for a limited service‚ the company has grown to become the world‟s largest hamburger food chain serving 68 million customers daily in over 119 countries. The company attains its international recognition following the purchase of a franchise
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