FEATURES OF THE BOOK 6 DESIGNING YOUR STRATEGIC MANAGEMENT COURSE 13 TOPICS‚ OUTLINES‚ AND RECOMMENDED CASES 16 PART I: INTRODUCTION 16 The Concept of Strategy (Chapter 1) 16 PART II: TOOLS OF STRATEGIC MANAGEMENT 21 Goals‚ Values‚ and Performance (Chapter 2) 21 The Analysis of Industry and Competition (Chapters 3 and 4) 23 Analyzing Resources and Capabilities (Chapter 5) 27 Organization Structure and Management Systems (Chapter 6) 31 PART III:
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Strategic Management Welcome to a course: This document describes the contents and structure of the course Strategic. It is important that you read it carefully‚ as it will guide you through the different parts of the course and hopefully answer most of your questions. The document also indicates what we expect from you in the course‚ and what you can expect in return from us. Text Book: • White McCarthy - Strategic Management latest edition Palgrave Macmilllan Publisher 2009
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CASE – 1 MANAGING HINDUSTAN UNILEVER STRATEGICALLY Unilever is one of the world’s oldest multinational companies. Its origin goes back to the 19th century when a group of companies operating independently‚ produced soaps and margarine. In 1930‚ the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades‚ it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004‚ the Unilever 2010 strategic
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Fast Food in America People today have a need for speed. Everything has to be more convenient‚ and bigger. Humans are the super-sized rulers of the world‚ and people need it as fast as possible. This lifestyle has consequences; if one does not start taking charge‚ and fight these big corporations right now these mistakes will be too far reaching and irreversible. Because fast food is convenient‚ inexpensive‚ and is a cultural habit‚ people must stop eating it since it has increased health problems
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researches about the food and the food products. There are lots of discussion how the food industry influences to our health and generally our everyday life. Many people blame the government‚ some others are talking that the main role comes from food industry‚ while some people still think that every individual is responsible for their own menu as well as their health. It is really not important who says what; the issue itself is one of the main problems in the USA and indeed some of the food products could
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Fast Food and Healthy Food Life today is not like how it was before. Along time ago‚ people ate foods that were field with balanced amount of nutrients value. Not with chemicals‚ preservatives‚ artificial colors and flavors which are known as Fast Foods. Long days of working and training effects our choices for food‚ a meal from nearest fast food restaurant becomes most appealing idea. Most of people who eat junk food more frequent don’t know its bad effect on their body which can be
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EBA203 UI -:Nguyễn Xuân Luân: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken‚ better known as KFC‚ is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders‚ in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries
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Date: 11/11/2012 Fast Food Contain Harmful Food Additives In America‚ fast food chains are a significant symbol of the American traditional food trends which expand widely and grow fast all over the world. Thus‚ a large number of Americans eat fast food as their daily diet. However‚ these tasty fast foods are highly processed foods which are filled with plenty of chemicals‚ additives and preservatives. By adding these additives and artificial flavorings into fast foods‚ so the food is attractive and
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Summary: All Americans effect the huge growth of fast food but adolescents play even more of a vital role in than the average consumer. Not only do teenagers consume fast food‚ but they work for it and steal from it because they are attracted to it the most. The fast food industry provides the easiest way for young people to get started and continue to succeed in our "Fast Food Nation." Our country loves fast food‚ there is speedy service with cheap tasty food in over one million restaurants world wide
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Thinking back on this week‚ what are the meals that you have eaten? Were these meals home cooked or were they from a fast food restaurant? There are around 160‚000 fast food restaurants in the United States (Pew Research Center)‚ but do these restaurants control how you think or how you feel? No‚ they do not. Obesity in America should not be blamed on these fast food restaurants. I believe that it is solely America’s fault for being obese. Many say advertising has a play in what people eat‚ but I
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