1. The fast-food management Our goal is to put the restaurant 100 percent customer satisfaction. That is‚ customers can get fast food services to more than his original expectations for the service. This requires staff to have professionalism and customer services to be nuanced. High-quality products (Q)‚ fast friendly service (S)‚ sanitation (C) dining environment and excellent value for money (V) is a fast-food management of the four elements. Q. S. C. V. The quality of products‚ namely QSCV
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Summary Industry analysis is guide to know the profitability of the fast food industry by as assists us in 1. Understanding the competitive forces in the industry. 2. Assessing the attractiveness of‚ and growth opportunities within‚ a new industry 3. Developing effective strategies to raise your profitability‚ power‚ and competitive position in an industry. Industries are different from each other and to understand the working of industry it is necessary to first solve
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CHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food‚ which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals‚ pairs or larger groups‚ to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishments
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Huge Profits and Salaries for the Owners In order to best maximize their profits‚ the big fast food giant ’s created the franchise system. This system allows the companies to maintain overall control of the product‚ and give them a guaranteed rate of return‚ while at the same time allowing local owners to create a low-wage work force best suited to local conditions. For us‚ as workers‚ that means our immediate employers are often small business owners‚ and franchise owners who plead poverty when
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KFC and the Global Fast-Food Industry in 2003-2004 Course: MGT 710 [pic] 1. Executive Summary This paper analyzes the market situation of the major U.S. fast-food firms in Latin America in 2004 from the perspective of the KFC Corporation. By analyzing political‚ economic‚ cultural‚ logistical‚ and competitive forces‚ a potential strategy for KFC to successfully establish a strong position in Central and South America is proposed. Through a thorough analysis‚ it was determined that KFC
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Introduction: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. History: The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street
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Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Kentucky Wine Industry Study Prepared by Binoy‚ Accamma Singto‚ Nujjari Xing‚ Chao Sullivan University Abstract The object of this research is to estimate the economic impact by Kentucky Tobacco Settlement Trust investments in the wine industry‚ including market structure and pricing. Research methodology is used by the five competitor forces model by Michael E. Porter. Introduction In the last decade‚ tobacco has been one of the most beneficial
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market its new product "Chicken Warp of GuLao Meat" (an innovation of a Cantonese traditional dish). The commercial in which they marketed this new product showed a traditional Chinese Cantonese restaurant empty and the local KFC filled with people looking for the new wrap. In the end of the commercial even the Cantonese chef could not resist the new wrap‚ takes a bite and the restaurant tablet falls from the wall. Chinese consumers revolted at the idea that a western fast food restaurant could produce
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and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast food to gain
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