2012 Exam Question Answer Q1. Marketing can be defined as an organization function and a set of process foe creating‚ communicating and delivering value to the customer and for managing customer relationship in a way that it benefits the organization and its stakeholders. In order to understand the marketplace and customer needs and wants‚ marketers need to identify the needs of the consumer‚ which is defined as the state of felt deprivation‚ such as hunger and self-actualization needs.
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1. Efficiency: Market is more efficient than economic planning. In market‚ production is based on demand‚ but in economic planning‚ production is based on government setting. For example‚ in a warm winter‚ a market will cut its production of boots‚ while an economic planning will not do so‚ leading to a waste of resource in excess production. 2. Profitability. Market is more profitable than economic planning. In market‚ companies are owned by individuals‚ and they have motivation to improve profit
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Chontella Comprehensive Exam Jan‚ 2011 Research Methods Describe questionnaires‚ interviews‚ observational methods and case studies. What are the strengths and weaknesses of each? a. Compare and contrast qualitative research and quantitative research. b. What are the goals‚ advantages‚ and disadvantages of descriptive‚ correlational‚ and experimental designs? A questionnaire is a technique that used for collecting data in a survey. It is a series of questions to which the respondent
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Exam revision questions 2011. 2009 trimester 1 exam. ??12. The New Zealand government is the main supplier of education services because: a) The private sector is incapable of providing education services. b) Education is a public good. c) The government is the most efficient producer. d) The voting public support the government being the main supplier. ??18. The real interest rate on a bond is defined as: a) The amount of money – principal plus interest – expected to be received
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MSc in Marketing & Strategy Title: In a dynamic business world‚ phrases such as ’strategic planning ’‚ ’marketing planning ’ or ’change management ’ are oxymoronic! This work is submitted as part of the requirements for the MSc in Marketing & Strategy. The work contained in this assignment is my own‚ individual and original work and has not been used in whole or in part for any other assessment on this or any other degree. I have read and understand the University rules on Plagiarism
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analyzing tool to review a business’s strategy‚ position and its proposition which makes all aspects of its functions more measureable and quantifiable. It brings in more accountability due to which better implementations can be conducted on its planning strategies‚ competitor evaluation‚ marketing‚ product development and research reports. Six categories can be allotted to translating the analysis into actions‚ namely product‚ process‚ customer‚ distribution‚ finance & administration. Yet care
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BUSINESS LAW 401 – FINAL EXAM 1. Name three ways to finance a new business. 2. What is the primary purpose of federal bankruptcy law? a. To protect creditors b. To treat all creditors equally c. To preserve business relationships d. To discharge the debtor from burdensome debts by giving him a fresh start 3. Martha started a flower shop as a sole proprietor. After one year‚ she was forced to close the shop because business was so bad
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MBA/503 Final Exam Name:__________________ 1. An item which may be converted to cash within one year or one operating cycle of the firm is classified as a A) current liability. B) long-term asset. (correct) C) current asset. D) long-term liability. 2. Which account represents the cumulative earnings of the firm since its formation‚ minus dividends paid? A) Paid-in capital B) Common stock C) Retained
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Strategic Plan Part III: Financial Planning Strategic Plan Part III: Financial Planning Financial planning according to business dictionary is the “Long-term profit planning aimed at generating greater return on assets‚ growth in market share‚ and at solving foreseeable problems” (Businessdictionary.com‚ 2015‚ p. 1). Organizations that are in the process of preparing strategies for the firm must prepare a financial plan detailing the budget necessary to achieve the strategies. In addition‚ in
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Final Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) ________ is a service provided by the Internet that uses universally accepted standards for storing‚ retrieving‚ formatting‚ and displaying information in a page format. 1) _______ A) E-mail B) The Web C) FTP D) HTML TRUE/FALSE. Write ’T’ if the statement is true and ’F’ if the statement is false. 2) Large
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