Cinthia Gutierrez Acc 307 Homework Chapter 4 3. Allen visits Reno‚ Nevada‚ once a year to gamble. This year his gambling loss was $25‚000. He commented to you‚ “At least I didn’t have to pay for my airfare and hotel room. The casino paid that because I am such a good customer. That was worth at least $3‚000. “What are the relevant tax issues for Allen? Allen received something of value from the casino. Under the broad concept of income‚ the airfare and hotel accommodations would be considered
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Situation Analysis Micro-environment Forces that are internal to and influence a company include: the company‚ the suppliers‚ market intermediaries‚ customers‚ competitors‚ employees and publics‚ all impact on the company’s ability to serve its customers‚ and together they are responsible for producing‚ distributing and promoting the company’s offering (Kotler‚ P 2006). These immediate players are further broken down and analysed below. The Company The Learning Cape Initiative’s (LCI) business
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Test 1 Chapters 1 - 4 Question 1 2 out of 2 points Which of the following is the primary objective of demarketing? Selected Answer: Correct Answer: To dampen demand for products‚ especially those that create unwanted costs for society To dampen demand for products‚ especially those that create unwanted costs for society Response Demarketing is used to dampen demand for products‚ especially those that Feedback: create unwanted costs for society. This public service message
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The Marketing Strategies of Apple‚ Inc. Market segmentation strategy involves dividing the market into groups‚ where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior‚ culture and economic status. To get a clearer picture of what is market segmentation‚ one can always look into the definition provided by business dictionary.com‚ market segmentation is defined as‚ "Process of defining and sub-dividing a large homogenous
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Chapter 2 1. (a) Using Medtronic as an example‚ explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the “what” and “how” of a business in a clear‚ concise‚ meaningful‚ inspirational‚ statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers‚ market‚ products and technology. They stated the business
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Strategic Planning It is the process of developing and maintaining a strategic fit between the organization’s goal and capabilities and its changing marketing opportunities. Steps in Strategic Planning Defining a Market-Oriented Mission Mission Statement A statement of the organization’s purpose-what it wants to accomplish in the larger environment. Market-oriented mission statement Defines the business in terms of satisfying basic customer needs. Companywide Strategic Planning
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As a newly appointed CEO of Minnesota Micromotors‚ Inc.‚ I am responsible for designing the company’s marketing strategy‚ “This includes determining all aspects of the company’s go-to-market approach and associated elements of product policy‚ including pricing and market positioning of the company’s orthopedic motor line. ”(Harvard Business Publishing‚ 2014). MM is a member of a mature‚ saturated and highly competitive Orthopedic Motor market‚ such that every decision needs to be deliberate and appropriate
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helps your organization succeed. 2. Describe in detail the six-step strategic management process. b. Step 1-Identifying the Mission Statement i. Purpose of an organization ii. ID goals and strategies c. Step 2-External Analysis iii. Positive trends in external environmental factors‚ what’s going on iv. Negative trends‚ threats d. Step 3- Internal Analysis v. Resources-assets that are used to develop‚ make‚ and deliver
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Chapter 04 Analyzing Investing Activities Multiple Choice Questions 1. Which of the following would rarely be classified as a current asset? A. Prepaid insurance B. Goodwill C. Marketable Securities D. Work-in-progress 2. Which of the following would not be classified as a current asset? A. Inventory B. Accounts payable C. Accounts receivable D. Prepaid expenses 3. An asset is considered to be liquid if: A. it is readily converted into a current asset. B. it is
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Strategic Marketing | 2014 - 2015 Crescent Pure Group assignment Group 26 Caixia Zhang 0512912 Ibrahim Emsallak 102704 Seppe Van Den Brande 101836 Skoulas Marios 0514293 Terence van Dijk 0099647 Professors: Dr. Birgit WAUTERS Prof. Kim WILLEMS 05.03.2015 Table of content 1. Given that Crescent is PDB’s first entry in the US sport and/or energy beverage market‚ what must PDB do in regard to Crescent’s pending launch? 3 2. What factors should influence the positioning of Crescent? (textbook
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