2011 WINTER EXAMINATION Module Code: SP Programme(s): MBA/MSc Marketing Student ID: Module Title: Strategic Planning Seat Number: Exam Date: Exam Duration: 05 January 2011 3 hours No. of Pages (including cover sheet): 3 ALLOWABLE MATERIALS Open Book Examination Non-programmable calculator permitted INSTRUCTIONS TO CANDIDATES 1. Answer 3 questions out of 9 2. All questions carry equal marks. 3. This exam is worth 50% of the final marks for this module. You are required to
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1. Appraise the formal planning efforts at the Copley Company for the period 1981 to 1984. INTRODUCTION Copley Manufacturing Company was primarily a manufacturer of a wide line of cutting tools and related parts and supplies. Late in 1980‚ Mr. Sagan‚ director of corporate development and Mr. Albert‚ executive vice president agreed that regular formal planning should become part of management ’s way of life at Copley. EXECUTIVE SUMMARY In 1981‚ Copley Manufacturing Company had begun formal
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variety of strategic planning models‚ including goals-based‚ issues-based‚ organic‚ scenario. * Goals-based planning is perhaps the most common as it starts with a focus on the organization’s mission (and vision and/or values)‚ goals to work toward the mission‚ strategies to achieve the goals‚ and action planning. * Issues-based strategic planning often starts by examining issues facing the organization‚ strategies to address those issues‚ and action plans. * Organic strategic planning begins
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1- Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. Strategic planning The process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities . Defining a Market-Oriented Mission An organization exists to accomplish something‚ and this purpose should be
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small ice cream stand on campus called "Ice-Campusades." You are very excited because you love ice cream (delicious!) and this is a fun way for you to apply your business and economics skills! Here is the first month’s scenario--you order the same number (and the same variety) of ice creams each day from the ice cream suppliers‚ and your ice creams are always marked at $1.50 each. However‚ you notice that there are days when ice creams remain unsold but other days when there are not enough ice creams
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Chapter 1 1.1. General Introduction Ice cream (derived from earlier iced cream or cream ice) is a frozen dessert usually made from dairy products‚ such as milk and cream and often combined with fruits or other ingredients and flavours Most varieties contain sugar‚ although some are made with other sweeteners In some cases‚ artificial flavourings and colourings are used in addition to‚ or instead of‚ the natural ingredients. The mixture of chosen ingredients is stirred slowly while cooling
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1. Introduction to Strategic Planning If you don ’t know where your business is going‚ any road will get you there. What is a Strategic Plan? Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That ’s why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success‚ but without it a business is much more likely to fail. A sound plan should: Serve as a framework
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Opening statement We are the Skyline consultancy and the Savoury Ice Cream campaign is designed and planned by:....... Our client is Bill and Joey’s (“B&J”)‚ a newly formed British company who are planning to produce a savoury ice cream product for the UK market. Executive summary The skyline consultancy has been asked to plan a campaign for the B&J Company which will be launching a range of savoury ice cream in the UK. We will carry out market analysis which identifies the target market
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Societal Marketing Concept on Ben and Jerry’s Ice Cream Ben and Jerry’s ice cream shop is a company found by Ben Cohen and Jerry Greenfield back in 1978‚ when they began their company with a 12‚000 dollar investment. They opened the ice cream parlor in a renovated gas station in downtown Burlington Vermont‚ but after two months they closed down realizing that they were not making any profit. In 1980‚ Ben and Jerry rented space in an old spool and bobbin mill on South Champlain Street in Burlington
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29 ENTERING THE ICE CREAM BUSINESS: A CASE STUDY OF KLEINPETER FARMS DAIRY John James Cater III‚ Nicholls State University Ken Chadwick‚ Nicholls State University CASE DESCRIPTION The primary subject matter of this case is strategic management for small business‚ specifically developing a new product and entering into a new competitive arena for an established small family business. Secondary issues examined include marketing strategy‚ human resource management‚ and operations management
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