Assessment activity 1 Planning marketing activities Part A 1. Rate the importance of each of the following customer needs for a product or service sold by your organization‚ or an organization you are familiar with. The rating scale is one (vey unimportant) to 10 (very important). Product or service: Importance of the customer Customer need 1 2 3 4 5 6 7 8 9 10 Safety needs * Performance needs * Aesthetic needs * Social
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Identifying Woolworths‟ competitors 2. Analyse strategic groups 2.1 Characteristics for identifying strategic groups 3. Analysis of key competitors 3.1 Competitors‟ objectives and strategic thrusts 3.2 Competitors‟ strategies 3.3 Competitors‟ strengths and weaknesses 4. Forecasting likely response strategies 5. Conclusion References 2 2 3 3 3 3 4 4 4 4 5 5 5 2 1. Introduction It is common knowledge in business practices that a successful marketing strategy from an organisation‟s point of view
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Acknowledgement Predominantly‚ I wish to place on record my sincere thanks to the Management of ICBT for allowing me to carry out this study. I wish to express my special gratitude to Mr. Gayan Jayasinghe‚ in Strategic Marketing Management‚ for the kind and willing guidance and constant interest and encouragement given to me during this study. It also my duty to record my thankfulness to all the lecturers of ICBT who gave us a wealth of knowledge and shared their experiences‚ which made this study
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but what about men? Is there any sunscreen exclusively for men? The sunscreen market in UK is over the £259 million (Bee‚ 2010)‚ and it is focused on women only‚ so there is a potential market with the men segment. Based on this necessity‚ the marketing team will encourage the brand to launch a new product that meets men´s needs‚ wants and demands‚ with special features and well-accurate means of communication. Due to being an innovative product in the market‚ it will create interest among men and
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Strategic Planning Processes - Google Step1. Evaluation of the organization’s current mission and purpose Mission: Organize the world’s information and make it universally accessible and useful. Purpose: Allow users to be able to find information in many different languages; check stock quotes‚ maps‚ and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world’s largest archive of Usenet messages. In addition‚ support
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Question If I put ice cream to bake in an oven‚ will the egg white and sugar mixture insulate it well enough so it won’t melt? Hypothesis If I put the ice cream into the egg white mixture and heat it up in the oven at 260°‚ it will not melt because of the insulation. Variables Independent Variables The independent variables are those that are changed throughout the experiment. In my experiment I am going to change the amount of egg white mixture on the ice cream (in my first experiment
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STRATEGIC MARKETING PLAN OUTLINE I. Executive Summary. A one-to-three-page synopsis of the plan providing highlights of the current situation‚ objectives‚ strategies‚ principal actions programs‚ and financial expectations. II. Situation Analysis A. Category/competitor definition B. Category Analysis 1. Aggregate market factors a. Category size b. Category growth c. Stage in the product life cycle d. Sales cyclicity e. Seasonality f. Profits 2. Category factors a. Threat of new entrants/exits b. Bargaining
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y BACHELOR OF COMPUTER APPLICATIONS (BCA) ASSIGNMENTS Year‚ 2013-2014 (5th Semester (Revised Syllabus)) (BCS-051‚ BCS-052‚ BCS-053‚ BCS-054‚ BCS-055‚ BCSL-056‚ BCSL-057‚ BCSL-058) SCHOOL OF COMPUTER AND INFORMATION SCIENCES INDIRA GANDHI NATIONAL OPEN UNIVERSITY MAIDAN GARHI‚ NEW DELHI – 110 068 CONTENTS Course Code Assignment No. Submission-Schedule Page No. For July-Dec 2013 Session For Jan-June 2014 Session BCS-051 BCA(V)-051/Assign/13-14 15th October
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To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013 Word count: 4‚084 1 Campaign Tools To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013 2 Table of Contents 1.0 Executive Summary ..................................................................................................................... 4 2.0 Importance of digital marketing tools in acquiring‚ converting and retaining prospects .......4 3.0 Different types of digital marketing
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importance of Strategic Management in Jay Ambe retail store: 5 The catch of Strategic and Tactical marketing 6 Strategic marketing: 6 Tactical marketing: 6 Strategic Management Process 6 Organization structure of Jay Ambe retail store 9 Industry and market environment analysis 11 Porter’s five forces framework 13 Link between strategic positioning and marketing tactics 14 Relationship marketing 14 Segmenting and targeting the markets 15 Integrating the marketing mix 15 References
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