Production and Operations Analysis‚ Fourth Edition Solutions To Problems From Chapter 2 2.12 a) and b) Forecast (86 + 75)/2 (75 + 72)/2 etc = = 80.5 73.5 77.5 107.5 98.5 87.5 100.0 78.5 79.5 95.0 = = Period 3 4 5 6 7 8 9 10 11 12 21.6 717.5 Actual 72 83 132 65 110 90 67 92 98 73 et +8.5 -9.5 -54.5 42.5 -11.5 -2.5 +33.0 -13.5 -18.5 +22.0 c) MAD MSE = = (216)/10 (7175)/10 MAPE = 100 1 n ∑D i ei = 25.61 2.13 Fcst 1 Fcst 2 223 289 430 134 190 550 210 320 390 112 150 490 Demand
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Strategic Marketing WS 2012/13 Humboldt University Berlin Institute of Marketing Assignment 1: Basic Principles of Strategic Marketing Assignment 1a – Identifying strategic groups and their competitors Sony The Sony Corporation‚ also referred to as Sony‚ is a multinational conglomerate corporation positioned in the electronics and entertainment industry and headquartered in Tokyo‚ Japan. It incorporates the following main strategic business units (SBUs): Electronics (including the TV‚ computing
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Strategic Marketing Crescent Pure Case by Cenker Arslan (0511394) Mert Bayraktar (0514486) Umut Fisek (0514234) Cem Ziya Gürsoy (0513408) Muhammet Cihat Mete (0513241) Portland Drake Beverages (PDB) is a manufacturer of organic juices and sparkling waters‚ which bought Crescent that is founded in 2008 by Peter Hoober whom already realized a market opportunity for a healthy energizing drink. Although he has started that production and selling of Crescent as a hobby‚ later on it became a business
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Exercise 2 Worksheet: Explain Classroom Interactivity Save this worksheet to your computer with the filename "Your_Name_Exercise_2." Complete the table below by doing the following: Fill in the table by adding your answer to each question. Submit the completed worksheet as an attachment via the Assignment tab. Question about Classroom Interactivity Your Answers Why is it important for you to check your Gmail® account regularly as a student? Because that’s where I receive school updates and
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Chapter 4 Outline Anything that affects marketers‚ affects consumers Marketing Environment- 1. The immediate environment a. Company’s capabilities- the firm itself b. Competitors and competitive intelligence- i. Competitive intelligence- proactive rather than reactive; to collect and synthesize information about their position with respect to their rivals c. Corporate partners- the people/other businesses the firm deals with 2. Macro-environment (CDSTEP)
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provided to organizations by specially trained and qualified persons who assist‚ in an objective and independent manner‚ the client organization to identify management problems‚ analyze such problems‚ recommend solutions to these problems‚ and help‚ when requested‚ in the implementation of solutions. Problem Description: A company Zee Laboratories Ltd. aims to come among top three pharmaceutical companies of India by 2020. The company is not only looking at domestic business‚ but its global dream is
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I. Company Profile: History 2009 marked Cherry Mobile’s commitment to become the top value-for-money mobile phone in the country. In its first year‚ Cherry Mobile CEO Maynard Ngu envisioned Cherry Mobile to become the brand that has “Everything for everyone‚” providing handsets that cater to different age groups and match different lifestyles. It was a dream that became a reality. So big it captivated the market and rocked its competitors - the telecommunications bigwigs. In 2010‚ barely two years
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02 Solutions 46060 5/6/10 1:45 PM Page 1 © 2010 Pearson Education‚ Inc.‚ Upper Saddle River‚ NJ. All rights reserved. This material is protected under all copyright laws as they currently exist. No portion of this material may be reproduced‚ in any form or by any means‚ without permission in writing from the publisher. 2–1. An air-filled rubber ball has a diameter of 6 in. If the air pressure within it is increased until the ball’s diameter becomes 7 in.‚ determine the average normal
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Skeletal Muscle Physiology Student instructions: Follow the step-by-step instructions for this exercise found in your lab manual and record your answers in the spaces below. Submit this completed document by the assignment due date found in the Syllabus. Rename this document to include your first and last name prior to submitting‚ e.g. Exercise2_JohnSmith.doc. Please make sure that your answers are typed in RED. (You may delete these instructions before submission.) Grading: True/False
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IKEA Case Study Strategic Marketing Plan Review Table of Content 1.0 Executive Summary Pg. 3 2.0 IKEA Company’s Proflie Pg. 4 3.0 Segmentation Base on Applied by IKEA Pg. 5 3.1 GEOGRAPHIC SEGMENTATION 3.1.1 TARGET MARKET SEGMENTS Pg. 5 3.2. DEMOGRAPHIC SEGMENTATION 3.2.1 TARGET MARKET SEGMENTS: Pg. 6 3.3 PSYCHOGRAPHIC SEGMENTATION Pg. 6 3.4 BEHAVIORAL SEGMENTATION 3.4.1 TARGET MARKET SEGMENTS Pg. 7 3.5 IKEA’S POSITIONING STRATEGIES Ph. 7 4.0 Customer
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