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    Strategic Marketing

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    human resources departments have had to adapt and change to make sure they can continue to bridge the gap between the workforce and employers. Instead of simply treated as an administrative position‚ the HR managerial role is being reformatted as a strategic tool for business (Payne‚ 2010). “During the 1980s‚ personnel departments were responsible for handing out applications‚ providing employees with insurance enrollment forms and processing payroll. The role of the personnel department was mainly administrative”

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    CONCEPTUAL/THEORETICAL PAPER Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational

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    Exercise 1-2

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    BUSI 400 July 20th‚ 2013 Exercise 1 Page 22 Questions 24‚ 25‚ 28‚ 30 and 37 24: Strategic Management is often referred to as the capstone course in business administration because it provides a way of “formulating‚ implementing‚ and evaluating cross-functional decisions that enable an organization to achieve its objectives.” This type of management requires skill and critical thinking in all aspects of the business to create a plan that will make the company prosper in the overall

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    Marketing Plan Exercise

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    Marketing Plan Exercise 1. Define one specific problem it could address through marketing research. I think that Apple can find out who frequently uses their products by doing some marketing research. For example‚ they can find out which age group seems to be using more of their products‚ or even which gender buys them. This can help them design and produce their future products more efficiently. 2. What type of research design do you recommend for addressing that problem‚ and why? I recommend

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    Chapter 11 Solutions

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    CAPITAL BUDGETING PROBLEMS: CHAPTER 11 Answers to Warm-Up Exercises E11-1. Categorizing a firm’s expenditures Answer: In this case‚ the tuition reimbursement should be categorized as a capital expenditure since the outlay of funds is expected to produce benefits over a period of time greater than 1 year. E11-2. Classification of project costs and cash flows Answer: $3.5 billion already spent—sunk cost (irrelevant) $350 million incremental cash outflow—relevant cash flow $15 million per year cash

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    Chapter 5 Exercises

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    CHAPTER 5 ACTIVITY-BASED COSTING AND ACTIVITY-BASED MANAGEMENT 5-16 (20 min.) Cost hierarchy. 1. a. Indirect manufacturing labor costs of $1‚450‚000 support direct manufacturing labor and are output unit-level costs. Direct manufacturing labor generally increases with output units‚ and so will the indirect costs to support it. b. Batch-level costs are costs of activities that are related to a group of units of a product rather than each individual unit of a product. Purchase order-related

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    Chapter 7 Exercise

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    Management‚ 10e (Robbins) Chapter 7 Foundations of Planning 1) Planning is concerned with how objectives are to be accomplished‚ not what is to be accomplished. 2) Planning provides direction to managers and nonmanagers alike. 3) Even without planning‚ departments and individuals always work together‚ allowing organizations to move efficiently toward its goals. 4) Research indicates that nonplanning organizations always outperform planning organizations. 5) Goals are the foundation of organizational

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    Chapter 4 Solution

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    Chapter 4 Process Costing Chapter 4 Process Costing Solutions to Questions 4-1 A process costing system should be used in situations where a homogeneous product is produced on a continuous basis. 4-2 Job-order and processing costing are similar in the following ways: 1. Job-order costing and process costing have the same basic purposes—to assign materials‚ labor‚ and overhead cost to products and to provide a mechanism for computing unit product costs. 2. Both systems use the same basic

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    Chapter 12 Solutions

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    CHAPTER 12 Intangible Assets ASSIGNMENT CLASSIFICATION TABLE (BY TOPIC) Topics Questions 1. Intangible assets; concepts‚ definitions; items comprising intangible assets. 1‚ 2‚ 3‚ 4‚ 5‚ 6‚ 7‚ 8‚ 9‚ 10‚ 11‚ 12‚ 13‚ 14 2. Patents; franchise; organization costs; trade name. 9‚ 10‚ 13‚ 14‚ 25 3. Goodwill. 4. 5. Brief Exercises Exercises Concepts Problems for Analysis 1‚ 2‚ 3‚ 5‚ 6 1‚ 2‚ 3‚ 4 1‚ 2‚ 3 1‚ 2‚ 3‚ 4‚ 5‚ 7‚ 12‚ 13 4‚ 5‚ 6

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    Chapter 2

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    Chapter 2 Global E-Business: How Businesses Use Information Systems Lecturer: Richard Boateng‚ PhD. • • Lecturer in Information Systems‚ University of Ghana Business School Executive Director‚ PearlRichards Foundation‚ Ghana Email: richard@pearlrichards.org 2.1 © 2010 by Prentice Hall Management Information Systems Chapter 2 Global E-Business: How Businesses Use Information Systems LEARNING OBJECTIVES • Define and describe business processes and their relationship to information

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