Strategic Marketing DEEPWATER HORIZON INCIDENT WORD COUNT: 6000 Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis
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addressed. • 1000 1500 State the Core Concepts to be applied. • 3-5 Analysis Tools should be identified to follow through from the plan for analysis outlined in the Case Study Brief. • WORD COUNT GUIDE Relevant Research Questions and Objectives should lay the foundation for Data Sources and Data Collection Methods which should explained and justified. • PAGES A4 Academic Referencing should be used as appropriate. Page 3 CHAPTER TITLE ANALYSIS
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References: Govindarajan‚ V. and Trimble C. (2012)‚ Reverse Innovation: Create Far from Home‚ Win Everywhere‚ Harvard Business Review Press‚ Jun 19‚ 2012 Strategic Management: A Competitive Advantage Approach‚ Concepts and Cases‚ 2011‚ Fourteenth Edition‚ David‚ F.‚ Published by Pearson - Prentice Hall‚ Chapter 2‚ pg 9.
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Question 1 1. The four components of the promotional mix are: personal selling‚ advertising‚ publicity and the web True False 5 points Question 2 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points Question 3 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points Question 4 1. When considering the
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Outline and explain the options to consider when designing a reward strategy. 3. Briefly compare and contrast the differences between the ‘best fit’ and the ‘resource based’ approaches to strategic human resource management. 4. Outline the main uses of competency models in Strategic Human Resource Management? 5. Explain what you understand by the terms ‘unitarist’ and ‘pluralist’ and their implications for employee relations strategies. 6. Outline and discuss the factors to consider when
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A Leader Struggles to Sell Software Meant to Aid Sales Yesware’s Matthew Bellows on His Ironic Challenge By JOHN GROSSMANNAUG. 20‚ 2014 Matthew Bellows‚ chief executive of Yesware‚ on the roof of his Boston-based software company. His sales team foundered when trying to convert the product’s free users into paying customers. YESWARE is a four-year-old company that designs and sells software intended to make it easier for sales teams to record and analyze essential data. Released in late
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Executive Summary Astro All Asia Broadcast is a satellite pay TV service operator formed in Malaysia in 1996. In mid 2006‚ through a joint venture with a local entity PT Direct Vision‚ Astro commenced its operation in Indonesia‚ with its initial offering of 48 channels. In this relatively untapped market‚ Astro seeks to gain a foothold in the industry. To date Astro Indonesia has garnered 216‚000 subscribers‚ dominating 21% of the market. The Indonesian pay TV industry is a flourishing with
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which provides investments and advisory services to build the private sector in developing countries. The World Bank also provided substantial input from its experience in the water sector. • McKinsey & Company‚ a global management consulting firm‚ provided overall project management‚ drove the analytical execution and developed the fact base for the report. • An extended business consortium provided sponsorship‚ guidance‚ and expertise. This included: The Barilla Group‚ a global
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Strategic Management Coursework | Student Number-09002156 | | Company –Dyson ltd Topic –Innovation and Strategy | | Tutor- Wendy Phillips | 12/12/2011 | | Contents Introduction 2 The use of Innovation – Dyson Ltd 2 Technology Push or Market Pull 4 Diffusion S-curve 6 Radical and Incremental Innovation 11 Conclusion 13 References in Alphabetical order 13 Introduction Technology plays a vital part in the way businesses operate in
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ANALYSIS OF RESOURCES and Core COMPETENCE AND CULTURE 5.1 SWOT Analysis Tesco is one of the three major international retail chains in the market. More than 3260 stores in 13 countries which is‚ Malaysia‚ Ireland‚ Poland‚ Hungary‚ Czech Republic‚ Slovakia‚ Thailand‚ South Korea‚ Japan‚ Turkey‚ Great Brittan‚ China and the U.S and therefore to remain on top position there is many aspects which Tesco has to face in its daily life. To observe strength‚ weakness‚ opportunities and threats‚ it is important
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