BUSSINESS PLAN – CRAZY BULL BAR Group Members: Kerstin Frühwirth Onur Kaderoglu Miso Obradovic Raluca Oradea Inga Penteker Nino Puskar CONTENTS Executive Summary ................................................................................................................................................. 4 Business Description ............................................................................................................................................... 4 General description
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The Marketing Audit The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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CASE 11 – SUMMARY The Crestwood Inn is owned by a group of independent investors‚ and is one of the oldest properties in the area. It has a total of 116 rooms with basic amenities‚ and does not have a restaurant or pool. There have been periodic renovations at the Inn over the years‚ and the cost of the rooms is at an average of $100‚ which is on the low end of the market price‚ and an occupancy rate of 70% because of its location‚ at a convenient distance to the local horse racing venues. Unlike
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convenience stores‚ grocery stores Able to deliver with carbonated soft drinks Weakness: Price is high compared to soft drinks Unhealthy ingredients Caffeine is not regulated – like in soft drink industry Opportunity: Consumer demand Supplier Channels – ingredients‚ cans‚ labels Product Innovation – provides differentiation Brand Loyalty – taste‚ image‚ energy boosting Brand building skills needed 2 oz. energy shots Threat: Economy Scientific evidence that some products are not healthy
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BCom Honors (Strategic Management) STRATEGIC MANAGEMENT Module code: STM8X09 2014 STUDY GUIDE Lecturer: Miss Anoosha Makka Copyright © University of Johannesburg‚ South Africa Second edition 2008 Printed and published by the University of Johannesburg © All rights reserved. Apart from any fair dealing for the purpose of research‚ criticism or review as permitted under the Copyright Act 98 of 1978‚ no part of this material may be reproduced‚ stored in a retrieval system
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Master of Business Administration Strategic Management Assessment INTRODUCTION Yum! operates in more than 130 countries with over 40‚000 restaurants. The organisation is one of the operators of QSR (quick service restaurant). Its brands are KFC‚ Taco Bell and Pizza Hut which specialises in chicken‚ food categories in Mexican style and pizza respectively. Yum! restaurant business entered China in 1987 and has established itself within the Chinese market. The organisation has
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Brochure More information from http://www.researchandmarkets.com/reports/1314753/ The Walt Disney Company (DIS) - Financial and Strategic SWOT Analysis Review Description: Summary The Walt Disney Company (Walt Disney) is a diversified international family entertainment and media enterprise company. The company’s media business encompasses an array of broadcast‚ cable‚ radio‚ and publishing businesses. It produces and acquires live-action and animated motion pictures‚ musical recordings and live
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Strategic Marketing Management Running Head: STRATEGIC MARKETING MANAGEMENT Strategic Marketing Management Date 1 Strategic Marketing Management 2 Unit 3 Strategic marketing is defined as the process‚ approach or a set of skills which are used by the management of the organization for analyzing a particular business situation from a marketing perspective. Strategic marketing involves coming up with decisions which are meant to make the business excel. These decisions are very
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Energy Resource Plan (Conservation) Kasandra Hunter SCI 275 08/29/2010 Cindy Hall Energy Resource Plan (Conservation) You are a board member of your Home Owner’s Association. At your next meeting‚ your goal is to educate other homeowners about energy conservation. • Review the following Energy Resource Plan outline: • Introduction: • Provide information about why conserving energy is important. • Renewable versus Nonrenewable • Briefly distinguish between these two types
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poka-yoke. Approaches and marketing strategies used to manage capacity and demand‚ respectively come as followed. One good point of Pizza 4P’s is they have a very good services and influences on customers. The reasons are their physical evidence and people. Applying Bitner’s Servicescape Model gives out an overview on how Pizza 4P’s service environment can influence on its customers and employees. The
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