Chapter 2: Perception Difference between perception and sensation our own “spin” on things is the perception that we get from it. Sensation is the immediate response of our sensory reactions to things Perception is the process by which these sensations are selected‚ organized‚ and interpreted. Perception is what we take away from our raw sensations Example is the cola and the pepsi‚ using only senses‚ we cannot tell the difference between them but if we are to add in perception of the beand
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Important definition of Strategic Marketing Acquisitions: Acquisitions involve one company having a controlling interest in another one. Alliances: An alliance is a longer-term partnership between two or more organizations. Alliance can be relatively loose and tactical through to strategy. A strategic alliance involves a reciprocal commitment by the various parties to longer-term collaboration which involves the mutual deployment of resources. Benchmarking: Benchmarking involves some comparison
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Supervision costs vary with direct labor costs in each department. 1. Calculate the budgeted cost of trophies and plaques based on a single plant-wide overhead rate‚ if total overhead is allocated based on total direct costs. 2. Calculate the budgeted cost of trophies and plaques based on department overhead rates‚ where forming department overhead costs are allocated based on direct labor costs of the forming department ‚ and assembly department overhead costs
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Exercise 2-1 (10 minutes) 1. The wages of employees who build the sailboats: direct labor cost. 2. The cost of advertising in the local newspapers: marketing and selling cost. 3. The cost of an aluminum mast installed in a sailboat: direct materials cost. 4. The wages of the assembly shop’s supervisor: manufacturing overhead cost. 5. Rent on the boathouse: a combination of manufacturing overhead‚ administrative‚ and marketing and selling cost. The rent would most likely be prorated
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Chapter 2 Auditing IT Governance Controls Review Questions 1. What is IT governance? Response: IT governance is a relatively new subset of corporate governance that focuses on the management and assessment of strategic IT resources. 2. What are the objectives of IT governance? Response: The key objectives of IT governance are to reduce risk and ensure that investments in IT resources add value to the corporation. 3. What is distributed data processing? Response: Distributed
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Analyzing Marketing Problems and Cases HIGHLIGHT 1 A Case for Case Analysis Cases assist in bridging the gap between classroom learning and the so-called real world of marketing management. They provide us with an opportunity to develop‚ sharpen‚ and test our analytical skills at: -Assessing situations. -Sorting out arid organizing key information. -Asking the right questions. -Defining opportunities and problems. -Identifying and evaluating alternative courses of action. -Interpreting data. -Evaluating
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New Business Plan Proposal” Bunny Hop Bicycle store Course: Mkt460 (Strategic Marketing) Section: 3 Prepared for Mr. Samy Ahmed Prepared by Shadly Bin Saif 103 0235 030 Faisal Hasnat 093 0420 030 Shakina Haque Trisha 112 0118 030 Umme Habiba Eva 112 0133 030 Table of Contents Executive Summary: 6 The Reason behind Choosing this Business: 6 Market Segmentation: 12 Demographic Segmentation 12 Geographic Segmentation 12 Psychographic Segmentation 12 Behavioral Segmentation 13 Target
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Chapter 1 Philosophy means philein: love and sophia: wisdom‚ the love or pursuit of wisdom Philosophy beings with wonder‚ a search for the answer to a greater question Philosophy is a dynamic process‚ the dynamic nature of philosophical thinking‚ a process that is dialectical in the sense that ideas are continually analyzed in terms of their opposites‚ with the ultimate goal of creating a more enlightened synthesis The ultimate aim of philosophy is the goals is 1. the complete liberty of the
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1. Explain the events that probably gave rise to journal entries 1 through 8 of exhibit 1. a. Entry 1: Miss barbarra Thompson opened the company investing USD 65‚000.00 cash and USD 100‚000.00 from Bank Borrowings. b. Entry 2: The company paid its Rent amounting to USD 1‚485.00 c. The company bought inventory items worth USD 137‚500.00 on credit. d. The company bought Furnitures and Fixtures (10 years useable life) for cash amounting to USD 15‚500.00 e. The company
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Strategic Marketing Crescent Pure Case by Cenker Arslan (0511394) Mert Bayraktar (0514486) Umut Fisek (0514234) Cem Ziya Gürsoy (0513408) Muhammet Cihat Mete (0513241) Portland Drake Beverages (PDB) is a manufacturer of organic juices and sparkling waters‚ which bought Crescent that is founded in 2008 by Peter Hoober whom already realized a market opportunity for a healthy energizing drink. Although he has started that production and selling of Crescent as a hobby‚ later on it became a business
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