CHAPTER 2 EXERCISES & PROBLEMS SOLUTIONS E2.1. Category Financial Statement(s) Cash…………………………………………… A BS Accounts payable…………….……………….. L BS Common stock………………………………… OE BS Depreciation expense………………………….. E IS Net sales……………………………………….. R IS Income tax expense……………………………. E IS Short term investments………………………... A BS Gain on sale of land……………………………. G IS Retained earnings……………………………… OE BS Dividends payable……………………………
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Dualit offers a wide toaster range but its most acclaimed products are the NewGen Classic toaster range. This range of toasters includes the 2 and 4 slice NewGen models that range for £145 to £195. These toasters boast the award winning Pro Heat elements‚ which offer high quality performance. The aim of this essay is to evaluate Dualit’s intended marketing strategy and suggest possible alternatives. To do this I will use the “4 P” framework of Product‚ Price‚ Place and Promotion.
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Discuss Nike’s new product portfolio and strategic brand management strategies. Indicate any recommended changes. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike Inc. in 1978. It started as a US based shoe distributer and has grown to become one of the largest sellers of athletic footwear‚ athletic apparel‚ equipment in the world. The company creates designs for men‚ women and children. Its top selling product category includes
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CONCEPTUAL/THEORETICAL PAPER Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational
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human resources departments have had to adapt and change to make sure they can continue to bridge the gap between the workforce and employers. Instead of simply treated as an administrative position‚ the HR managerial role is being reformatted as a strategic tool for business (Payne‚ 2010). “During the 1980s‚ personnel departments were responsible for handing out applications‚ providing employees with insurance enrollment forms and processing payroll. The role of the personnel department was mainly administrative”
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years)=Inventory/Flow rate 0.666667 Inventory Turns 1.5 Part B Per-Unit Inventory Cost Percentage 16.66667 Per-Unit Inventory Cost (in $) 166.6667 Applying Little’s Law to Financials allows us to see how efficient organization is. In this particular problem we’re concerned with the process so that the average inflow ( going into the process ) and the average outflow (coming out of the process). How long does it take for a dollar to get through the entire process how many dollars are sitting in inventory
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Super Supermarket would like to be able to compute the unit price for products sold there. To do this‚ the program should input the name and price of an item and its weight in pounds and ounces. Analysis Process: 1. Display program title. 2. Prompt for item name. 3. Prompt for price of item. 4. Prompt for weight of item in pounds. 5. Prompt for weight of item in ounces. 6. Convert pounds to ounces then add it to input ounces. 7. Dived price total by ounces. 8. Display price per ounce
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storage space for raw material. Required: 1. Compute each of the following costs for the year just ended: (a) Total prime costs‚ (b) Total manufacturing overhead costs‚ (c) Total conversion costs‚ (d) Total product costs‚ (e) Total period costs. 2. One of the costs listed above is an opportunity cost. Identify this cost‚ and explain why it is an opportunity cost. SOLUTION 1. a. Total prime costs: Direct material................................................................................
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d. micro e. macro Answer c Diff 2 Type MC Page Reference 31 Skill General Concept 2) Value delivery process can be divided into three phases‚ out of which choosing the value implies _______‚ which is the essence of strategic marketing a. segmentation‚ developing‚ and delivering b. segmentation‚ targeting‚ and positioning c. targeting‚ positioning‚ and communicating d. targeting‚ positioning‚ and delivering e. researching‚ developing‚ and delivering Answer b Diff 2 Type MC Page Reference 32 Skill
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and magnesium. This makes up about 90% of the earth’s elements. Jupiter and Saturn on the other hand consist mostly of volatile gases like water‚ methane and ammonia. These two planets retained their volatiles due to their greater gravitational force. 2. Scientist believe that the collision of earth with a smaller body caused the earth to tilt on it axis at 23 degrees. The blasting debris is said to have formed the moon. The period from the accretion of the earth to the formation of the oldest existing
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