1 Week 1 - Marketing Ethics Outline Finished! What is Marketing Ethics & why do we bother learning about it? Course overview & what is expected Ethical frameworks & Stakeholder Interaction Models Group work on video case Video Case: Nestle Baby Milk Semester 2‚ 2012 Marketing Ethics 7030 2 Week 1 - Marketing Ethics Outline Finished! What is Marketing Ethics & why do we bother learning about it? Course overview & what is expected Ethical frameworks & Stakeholder
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Risk Management Problem‚ Set I T Blount FIN/415 Brenda Papillon May 6‚ 2013 6-1. (Expected rate of return and risk) Carter Inc. is evaluating a security. One-year Treasury bills are currently paying 9.1 percent. Calculate the investment’s expected return and its standard deviation. Should Carter invest in the security? Probability Return .15 6% .30 9% .40 10% .15 15% Expected Rate of Return: (.15 x .06) + (.30 x .09) + (.40 x .1) + (.15 x .15)
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Marketing Mix Marketing Mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organizational goals. McCarthy classified all these marketing tools under four broad categories: ▪ Product ▪ Price ▪ Place ▪ Promotion These four elements are the basic components of a marketing plan and are collectively called 4 P’s of marketing. 4 P’s pertain more to physical products than services. Below is an illustration for marketing mix. The important
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FBE 421 Prof. Briggs Problem Set #1 Please print out this document and clearly handwrite your answers to each of the questions below in the space provided. Show all your work accordingly. A. Calculate LTM (a) Revenue and (b) Net Income for Costco Wholesale (COST) using their latest financial statements as of 3Q2011. 77946+60737-53821=84‚862 MM Revenue 1303+984-871= 1‚416 MM Net-income B. Calculate Costco’s LTM (a) EBIT and (b) EBITDA. 2077+1677-1389=2‚365 MM EBIT (2077+795)+(1677+582)-(1389+549)=
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Reaves I pledge… 9/5/14 Pow #1 A Sticky Gum Problem This POW didn’t have a specific problem but it does have a few specific problems with gumballs. Question 1: Mrs. Hernandez comes across a gumball machine one day when she was out with her twins. Of course‚ the twins each wanted a gumball. They also insist on having the same color. They don’t care what color the gumballs are‚ as long as they’re both the same. Ms. Hernandez can see that there are only white and red gumballs in the machine. The
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FINA 5210 Problem Set 1 (Group 305) Problem 1 (a) WpC=[E(rp)-rf] ÷Aσp2 =6%÷2.5×(20%)2 =60% WfC=100% - 60% = 40% (b) Expected return of Complete portfolio is: rCEc= WpC×E(rp)+ WfC×rf =60%×10% + 40%×4% =7.6% The standard deviation of Complete portfolio is: σc = WpC × σp = 60% × 20% = 12% Certainty-equivalent rate of return for investing in C: rc CE= Uc = rCEc- 1/2Aσc2 = 7.6% - 0.5×2.5×12%2 = 5.8% Certainty-equivalent rate of return for investing in P: rp CE= Up= rCEp- 1/2Aσp2
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PROBLEM 1-3B (a)Special Delivery Income Statement For the Month Ended May 31‚ 2012 Revenues Service revenue$10‚400 Expenses Salaries and wages expense$2‚000 Maintenance and repairs expense 2‚900 Advertising expense 800 Insurance expense 400 Total expenses 6‚100 Net income$4‚300 Special Delivery Retained Earnings Statement For the Month Ended May 31‚ 2012 Retained earnings‚ May 1$ 0 Add: ADVANCE \r 1 Net income 4‚300 4‚300 Less: Dividends 1‚700 Retained earnings
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Executive Summary This paper discusses the strategic marketing of Sa Sa International Holdings Limited‚ a leading beauty retail and service group in Asia by analyzing its competitive advantages‚ marketing strategies‚ industry environment‚ major challenges and followed by some problem solvers. Sa Sa has four major competitive advantages. First‚ she can offer competitive prices for her long-term relationship with suppliers. Besides‚ excellent service with number of recognized winning awards accounts
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Problem 1 – Master Budget Video Company‚ Inc.‚ produces and markets two popular video games‚ High Ranger and Star Bounder. The closing account balances on the company’s balance sheet for last year are as follows: Cash‚ $18‚735; Accounts Receivable‚ $19‚900; Materials Inventory‚ $18‚510; Work in Process Inventory‚ $24‚680; Finished Goods Inventory‚ $21‚940; Prepaid Expenses‚ $3‚420; Plant and Equipment‚ $262‚800; Accumulated Depreciation-Plant and Equipment‚ $55‚845; Other Assets‚ $9‚480; Accounts
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Sandra Pogoda MGMT 422 Chapter 6: Q1‚ and Q3 Question 1 Shareholder value analysis refers to a calculation of the value of a company made by looking at the returns it gives to its stockholders. It gives additional perspective on the financial performance of the company‚ and helps to develop new strategies to drive the ROA. The principle of shareholder value analysis is that the company adds the value for its stockholders when equity returns exceed equity costs. Once the amount of value has
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