Strategic Marketing Exam one Study Guide Chapter 2 • Explain the 3 V framework of managing value. o Company value o Consumer value o Collaborator value ▪ The intersection of all three is the optimal value proposition. o Developing a value proposition involves defining the value that the offering creates for its target customers‚ the company‚ and its collaborators. Because value creation is the ultimate goal of marketing‚ the selection
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Table of Contents Introduction 3 Background to BP plc 3 The Gulf of Mexico Incident 4 BP’s Historical Market Positioning 4 Internal and External Analysis 5 Internal Analysis – The SWOT Model. 6 External Analysis – The PESTLE Model 8 Strategic Choices 9 Recommendations 10 Porter’s Generic Strategies 10 Ansoff’s Matrix 11 Conclusion 12 Bibliography 12 Introduction The global business environment has never been more challenging for companies and corporate management teams who
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------------------------------------------------- TO: Bell Canada – Toronto FROM: Algoma Business Consultants DATE: May 28‚ 2007 SUBJECT: Recommendations and Implementation: Short-Term (1 Week) * Segment customers based on type of problem‚ which are all telecommunications‚ so that customer service knows how to assist the customers properly. * Segment customers based on the bill price‚ then service higher bill prices first because they would be a greater loss for Bell. * Segment
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Strategic Marketing Dell’s Marketing Strategy in China Name Wei Zhang Group Group of Marketing Subject Strategic Marketing Topic Submit A Business Development Proposal Lecturer Terry Johnson Due Date 20th April 2102 Words limit: 2000 content Introduction 3 Dell’s Marketing Plan in China 5 Introduction 5 SWOT for Dell’s direct selling in China 6 Strengths 6 Weakness 6 Opportunity 7
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SOLUTIONS Financial Management Seminar + Homework‚ Week 5 1. Starware Software was founded last year to develop software for gaming applications. Initially‚ the founder invested $800‚000 and received 8 million shares of stock. Starware now needs to raise a second round of capital‚ and it has identified an interested venture capitalist. This venture capitalist will invest $1 million and wants to own 20% of the company after the investment is completed. a. How many shares must the venture capitalist
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22. Project NPV Hindustan Motors has been producing its Ambassador car in India since 1948. As the company’s website explains‚ the Ambassador’s “dependability‚ spaciousness‚ and comfort factor have made it the most preferred car for generations of Indians.” Hindustan is now considering producing the car in China. This will involve an initial investment of RMB 4 billion.14 The plant will start production after one year. It is expected to last for five years and have a salvage value at the end of
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Maarit Karppinen STRATEGIC MARKETING PLAN FOR A HOTEL Hotel and Restaurant Business 2011 2 VAASA UNIVERSITY OF APPLIED SCIENCES Degree Programme of Hospitality Management ABSTRACT Author Title Year Language Pages Name of Supervisor Maarit Karppinen Strategic Marketing Plan for a Hotel 2011 English 59 + 2 Appendices Peter Smeds The aim of this thesis was to form a strategic marketing plan for Hotel X‚ a small privately owned hotel in Helsinki. The theoretical part of this thesis
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What is air pollution? "Let’s go out for a breath of fresh air" is an often-heard phrase‚ but how many of us realize that this has become irrelevant in today’s world? The quality of air in our cities is anything but fresh. Air pollution is a serious problem in our society these days. We need to take action to help prevent air pollution before it is to late. To help prevent air pollution are; we could run cars on water or batteries which are environmentally safe or even car pool more‚ ban aerosol cans
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many problems. Telstra is following Classical approach of management as it seeks to achieve effectiveness by focusing on task efficiencies i.e. focusing on their next G wireless broadband and not on external stakeholders (Schermerhorn‚ Davidson‚ Poole‚ Simon‚ Woods‚ Chau‚ 2011‚ pg. 183). Telstra needs to use more humanistic or contingency approach of planning. This report will argue the need for Telstra to use more contingency approach of planning to regain its market dominance. • Problem Identification
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effectiveness as well as a favourable strategic position through providing a unique added value to a product or service that is similar to that of competitors within the same market (Michael Porter 1989). Since the organization was privatized in 1987‚ British Airways (BA) has gained unprecedented financial growth within the increasingly competitive airline market. BA is now considered one of the pioneering airlines in green technology adaptation and environmental friendly strategic decisions. With flights to
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