National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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ASSIGNMENT 1 Busn 521: Managerial Economics This assignment is due on Friday Oct 17th‚ 2014. Problem Set 2 1. Pat and Kris are roommates. They spend most of their time studying (of course)‚ but they leave some time for their favorite activities: making pizza and brewing root beer. Pat takes 4 hours to brew a gallon of root beer and 2 hours to make a pizza. Kris takes 6 hours to brew a gallon of root beer and 4 hours to make a pizza. a. What is each roommate’s opportunity cost of making a pizza
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basis. No product or service has been exchanged between Gee Company and its customers. Therefore‚ no subscription revenue has been earned. On a cash basis‚ Gee would recognize the full amount of cash received of $36‚000 as revenue in 1998. E2-2. Determining unearned subscription revenue (AICPA adapted) Since subscription revenue is not earned until the customer has received the video‚ unearned subscription revenue should be equal to the amount of subscriptions sold but not yet expired
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TUTORIAL 2 1. Stevie G was shopping in a departmental store when he saw a bottle of cologne he liked. He put it in his shopping basket. He then went up to the 3rd floor of the store to carry on with his shopping. He changed his mind about the cologne and put it back on the shelf. Michael O‚ who works for the store‚ sees this happening and insists that Stevie pay for the cologne. Is Michael O right? Give your reasons. 2. Rahman is at an auction when he sees a Manchester United shirt. The starting
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Having read the chapters from Lovelock‚ Wirtz‚ Key & Lu (2005) and Masterson & Pickton (2010)‚ what did you find most interesting about services marketing and why? Answer：In this chapter‚ the most interesting about services marketing is the growth of the service economy. In numerous countries‚ increased productivity and automation in agriculture and industry‚ combined with growing demand for both new and traditional services‚ have jointly resulted in a continuing increase over time in the percentage
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Chapter 8 1‚4‚5 1. Cray Research sold a super computer to the Max Planck Institute in Germany on credit and invoiced €10 million payable in six months. Currently‚ the six-month forward exchange rate is $1.10/€ and the foreign exchange advisor for Cray Research predicts that the spot rate is likely to be $1.05/€ in six months. (a) What is the expected gain/loss from the forward hedging? The expected gain from this sale can be figured by using this equation: 10‚000‚000(1
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Strategic Marketing Exam one Study Guide Chapter 2 • Explain the 3 V framework of managing value. o Company value o Consumer value o Collaborator value ▪ The intersection of all three is the optimal value proposition. o Developing a value proposition involves defining the value that the offering creates for its target customers‚ the company‚ and its collaborators. Because value creation is the ultimate goal of marketing‚ the selection
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Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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CHAPTER 0NE: ANSWER QUESTION ONE: The definition of marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Furthermore‚ it is more than just “telling and selling” because the marketing now is in the sense of satisfying customer needs. This means if the marketer understands consumer needs and develops the products that provide superior customer value‚ prices‚ distributes and promotes them
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1. What is a marketing research problem‚ and why it is important to define it correctly? Marketing research problem is a situation that one company wants to sell their product to reach a goal. Defining the marketing research problem is the most important step in a research project. This task often is made more difficult because of the tendency of managers to focus on symptoms rather than underlying causes. Only when a problem has been clearly and accurately identified can a research project be
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