Diploma in Sales & Marketing - 66th Intake Module DSM 101-Marketing Principals Marketing Mix – Literature Review and Company Example Lecturer: Thomas Lim Team Members:Christopher Mark Charlton (team leader) Gary Chow Hock Meng Andrew Peter O Lai Wohlstand Cheah Rong Jin We declare this report is XXXXX words in length 1 Table of contents Introduction to the Marketing Mix 4P’s ~ page number 3 Marketing Mix 4P’s Place Literary Review Company Example of Marketing Mix 4P’s Place – Ritchie Bros.
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Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation’s automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver’s buying habits like never before. The future generation of drivers will evaluate a car’s performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011‚ we’re releasing a new line of clean diesel-powered vehicles‚ the Maxima and
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The Coca-Cola Company Coke CONTENTS I. Executive Summary……………………………..…………………..…..………4 II. Company’s Vision and Mission..………………...……………….……..……...4 III. Company’s Products……...…………….………………………..….………….4 IV. PEST…………….…………………………………………………….…...…...5 V. Competitive Environment..………………………………………………..…....6 VI. SWOT Analysis………………………………………………….…….………..6 VII. Recommendations...………………………………...………………..…………7 VIII. Appendices…...……………………………………………………..…………..8 COCA-COLA COMPANY’S
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Tire City Case 1993 1994 1995 Notes-96 Multipli er 1996 Notes-97 Multipli er 1997 INCOME STATEMENT Net Sales Cost of Sales Gross Profit 16230 9430 6800 20355 11898 8457 staff projected 20% 23505 incr 58.1% 93‚ 58.5% 94‚ 13612 57.9% 95 9893 maintain same relationship to sales; 32% 93‚ 31.2% 94‚ 7471 31.8% 95 but "no depreciation on new expansion in 96 and expense on other assets should 213 remain the same % of S/T (Maturities of L/T) & L/T debt; 10.5% 93‚ 10.6% 94‚ 10.4% 94 95 2115 Rate (% of
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Marketing research is a systematic process of obtaining information to aid in making decisions about the marketing of products and services. It involves the “design‚ collection‚ analysis and reporting of data relevant to a specific marketing situation.” (Kotler and Armstrong‚ 2006) According to Drucker (1974)‚ the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." To this end‚ the function of marketing research is to supply
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strategic alliance “A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. This form of cooperation lies between Mergers & Acquisition and organic growth.” Partners may provide the strategic alliance with resources such as products‚ distribution channels‚ manufacturing capability‚ project funding‚ capital equipment‚ knowledge‚ expertise‚ or intellectual property. The alliance is a cooperation or collaboration which
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Contents i Executive summary 3 ii List of Chart/ Figure 4 1.0 Situation analysis 5 1.1 Company and products background 5 1.1.1 Company introduction 5 1.1.2 Products introduction 5 1.2 Industry introduction 6 1.2.1 Market size and share 6 1.2.2 Developing trends 7 1.3 Macro-environmental analysis 8 1.3.1 Political and legal environment 8 1.3.2 Economic environment 9 1.3.3 Sociocultural environment 9 1.3.4 Technological environment 10 1.4 Competitive analysis 10 1.5 Customer analysis 11 1.6 Distribution
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Products A Giorgio Armani boutique in Chicago. Giorgio Armani Giorgio Armani is a high-end label specializing in men’s and women’s ready-to-wear‚ accessories‚ glasses‚ cosmetics‚ and perfumes. It is available only in Giorgio Armani boutiques‚ specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A"‚ forming a circle. Emporio Armani "Emporio" redirects here. For the Greek village of Emporio‚ see Halki (Greece). Emporio Armani store‚
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Company G 3- Year Marketing Plan MKT1 Table of Contents Introduction ……………………………………………………………………………….3 Mission Statement ...………………………………………………………………………3 The Product ....…………………………………………………………………………….3 Consumer Product Classification …...……………………………………………3 Target Market ……………………………………………………………………………..3 Competitive Situation Analysis …………………………………………………………..4 Analysis of Competition using Porter’s 5 Forces
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Accountability Statement (To be completed by student) ACADEMIC YEAR: 2009/2010 SEMESTER: SUMMER COURSE CODE: MKTG3000_3 TITLE: Marketing Management NAME: Troy Lamontagne ID: 03620362 ASSIGNMENT: Graded Mini Essay What is marketing research? Why is it needed by companies? 1. I hereby certify that I am the author of the attached item of coursework and that all materials from reference sources have been properly acknowledged.
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