Problem Set 4 1. What determines whether a financial asset is included in the M1 money supply? Why are interest-earning checkable deposits included in M1‚ whereas interest-earning savings accounts and Treasury bills are not? a. Any financial asset that can be easily changed into physical money is included in the M1 money supply. b. Because checkable deposits are easily changed into physical money‚ they are included in M1; however‚ savings accounts and Treasury bills cannot be‚ due to the fact that
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Snapple Case Study: What were the key decisions that contributed to Snapple’s early success in the period 1972-1986? • First‚ Snapple offered a broad line of beverage products accompanied with 100% Natural that appealed to young‚ health conscious New York professionals in the 1980s. • Second‚ Snapple’s proximity to New York City proved to be beneficial for marketing its products. Exposure to the media and celebrities helped the local company gain national attention. • Third‚ outsourcing the
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1.0 Strategic Problems Faced by KFC Threats from rivalry Hartz Chicken will be the problem currently faced by KFC outlet at Sarawak Plaza. The threats is in the form of substitute product which means the product produce by Hartz can satisfy the same consumer needs as another product. In this case‚ it will be the competition to gain or attract the same market segment for their chicken focus dishes or menu. Profit gain by the outlet eventually not enough to cover the daily operating expenses. The
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Problem Set 4 Complete all questions listed below. Clearly label your answers. 1. What determines whether a financial asset is included in the M1 money supply? Why are interest-earning checkable deposits included in M1‚ whereas interest-earning savings accounts and Treasury bills are not? If the financial asset can be turned into real money fast. Intrest earning checkable deposits are included because they can be converted quickly into paper money. Intrest earning savings accounts and treasury
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course a placebo as well. The subjects were randomly assigned to receive each treatment. Here are the results: | | Cocaine Relapse? | Group | Treatment | Yes | No | 1 | Desipramine | 10 | 14 | 2 | Lithium | 18 | 6 | 3 | Placebo | 20 | 4 | (a) Make a graph to compare the rates of cocaine relapse for the three treatments. Describe what you see. (b) Is there a relationship between Treatment and Cocaine Relapse? 3. A random study of 25 people on whether fidgeting and
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The shoe that breathes 29th november‚ 2013 Index 1. 2. 3. 4. 5. Introduction Marketing research Segmentation Target & Positioning Conclusion 1. Introduction →Founded in 1990 by the Italian Mario Moretti Polegato. →High quality and innovative shoes and apparels →Strong advertising campaign “‘breathable shoe” →Investing heavily in research and development →Focus on the product though technological and innovative solutions →Sold last year 16 millions of pairs of shoes 2. Environment Geox develops
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Strategic marketing is the management of the processes for creating‚ communicating and set of goals that enable products and services to reach the customer profitably.(source) This management activity is set in ways that enable coordinating its functions to be in line with the organizations objectives‚ strategies and goals. Poundland promotes their sales strategy through their slogan: "Yes‚ Everything ’s £1!".[15] By having a set price for all of their stock‚ the company avoids the need to transmit
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Unilever in Brazil- Marketing plan for low-income consumers in the Northeast of Brazil This report analyses Unilever Brazil and provides a full marketing plan for the expansion of Unilever into the northeast of Brazil. First‚ a situational analysis is performed‚ followed by a strategic analysis and final a market and 4Ps analysis of the strategic recommendation. 1. Situational Analysis Unilever Brazil In the section an analysis of the market facing Unilever is preformed that includes an assessment
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PROBLEM SET 4 1) Consider the following utility functions‚ where W is wealth: (a) U (W ) = W 2 1 (b) U (W ) = W (c) U (W ) = −W (d) U (W ) = W (e) U (W ) = ln(W ) (f) U (W ) = W 1−γ ‚ with γ = 2 1−γ How likely are each of these functions to represent actual investor preferences? Why? 2) Suppose investors have preference described by the following utility function with A > 0: U = E(r) − 1 Aσ 2 2 Each investor has to choose between three portfolios with the following characteristics:
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Snapple and Aqualisa Hints Snapple hints given during lecture. 1. Understand the Snapple customer(s). 2. Product development is important. a. how does Snapple identify new products? b. how does Snapple decide how much to produce? 3. Don’t forget to read the ethnographic research in the back of the case. Snapple Discussion Questions This is an interesting case on how entrepreneurs can make $1.7B‚ how a major firm can lose $1.3B‚ and how a well-trained manager can be a hero. Pay
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