Rosewood Hotels & Resorts‚ a private luxury hotel management company running a collection of 12 individually branded hotels and resorts across multiple countries‚ is wondering how to increase cross-property stays and increase lifetime customer retention. The luxury hotels under Rosewood follow individual branding which provides freedom and a sense of uniqueness—but without the support of a major affiliation and it is also tailored to the local community and culture. The major issues faced
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Enterprise Rent-A-Car is one of the largest car rental companies in North America. It specializes in providing customers temporary or a replacement vehicle. Jack Taylor founded the company in 1957 where he started Enterprise Rent-A-Car as an Executive Leasing Company with only seven cars. The company began leasing cars for longer periods. Later on executive leasing launched itself as a short-term rental operation with 17 cars plus a car sales division. That’s when the company changed its name
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CASE 7 ENTERPRISE RENT-A-CAR Kevin Kirkman receives a Service Quality Survey in the mail from Enterprise Rent-A-Car. Kevin had been involved in a wreck earlier in the month and had rented a replacement car from Enterprise while his car was being repaired. Enterprise routinely surveys one of each 20 customers after completion of a rental. Enterprise used the survey to determine the percentage of customers who were completely satisfied‚ which produced the Enterprise Service Quality Index (ESQi)
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ENTERPRISE BUILDS ON PEOPLE When most people think of car rentals firms‚ the names of Hertz and Avis usually comes to mind. But in the last few years‚ Enterprise Rent-A-Car has overtaken both these industry giants and today it stands as both the largest and the most profitable business in the car rental industry. In 2001‚for instance the firm had sales in excess of $6.3 bn and employed over 50‚000 people. Jack Taylor started Enterprise in St Louis in 1957.Taylor had a unique strategy in mind
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"Enterprise Rent-A-Car" Case Recap and key facts: Promotion is the primary motivator for employees at Enterprise. Promotion depends on individual and branch-level factors. Employees compete for bonuses. Promotions on a branch-basis depends on scores based on the ESQi (Enterprise Service Quality Index). Relates to goal commitment and task strategies. Problem Statement: Is it fair to base promotions and transfers for employees on the Enterprise Service Quality Index (ESQi)? Components of the Problem:
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Subject: Competitive Advantage‚ Car Sharing and Strategic Approach: Assessment‚ Impact and Recommendations To: Andy Taylor‚ CEO From: Jason Gonzales‚ VP Strategy ______________________________________________________________________ Introduction This memo addresses three key issues: Enterprise Holdings’ current competitive advantage‚ the impact of the car sharing business on the structure and profitability of the car rental industry‚ and how the
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Enterprise Rent-A-Car For a business it is very important to find the best location. Making that decision can help you to get more customers and operate efficiently and gaining profit. The largest car rental company in UK and they tried to keep their personal feel of a small business. Managers of branches are given the control and freedom to do what they want to their branches and see to the need for their local area and operate upon it. In that perspective the company set its own values and
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Management Principles and Practices 1 Case Study: Enterprise Rent-A-Car Management principles and practices 1 Case Study: Enterprise Rent-A-Car Question 1 G reat companies require effective managers and leaders to guarantee success. But what are the differences between management and leadership? The market is changing so rapidly that products and services that successfully met consumer tastes and needs a few years ago are obsolete today. Proactive leadership must constantly monitor environmental
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Case Study - Enterprise Rent-A-Car 1. How has Enterprise Rent-A-Car (ERAC) defined its service differently than that of the typical national car rental company? Basically‚ ERAC focuses on customers’ convenience. In order to support their convenience‚ ERAC has established a lot of its branches over the regions‚ which makes the company offer rental service within 15 minutes. In addition‚ it provides customers shuttle service to bring them at their homes‚ offices‚ or repair shops without fee. So‚
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1. How has Enterprise Rent-A-Car(ERAC) defined its service differently than that of the typical national car rental company? (1) As the current CEO says”put customers first because if they are satisfied‚ they’ll come back. Then come the employees. By making sure they are happy‚ well informed‚ and part of a team atmosphere‚ they will provide the best service possible. If you put the customers and the employees first‚ the bottom line will happen.” (2) The second difference is that the company has
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