Strategic Marketing Dr. George Balabanis Contents Course Syllabus ………………………………………………………………….…1 Course Schedule ……………………………………………………………….…....2 Coursework ……………………………………………… …………………………8 LECTURE NOTES Session 1. Introduction to Marketing …………………… …………………………12 Session 2. General Approaches to Strategy Making and Planning … ……….……15 Session 3. Marketing Decision Making and Planning………………………………19 Session 4. Analysing the Organisation and Competitors ……………………………24 Session 5. Analysing Channels
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for example‚ agriculture region‚ resource region‚ city region‚ planning region etc. Planning: All the daily activities of human beings are carried out on land. Proper organization of these activities i.e. planning will help the human being in leading a richer and fuller life in livable surroundings or environment. "Planning" means the scientific‚ aesthetic‚ and orderly disposition of land‚ resources‚ facilities and services with a view to securing the physical‚ economic and social efficiency
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ago‚ the leading financial group in Malaysia‚ Malayan Banking Bhd. (Maybank)‚ embarked on a massive IT project to revamp its communications and collaboration infrastructure. Tunku Alizakri Alias‚ vice president and head of strategic planning in Maybank’s corporate planning department‚ says the project came about because there was a need for better communications and collaboration within his department. Thus‚ he made a request for a new messaging and collaboration application for his department
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Organizational Planning Samantha Johnson MGT 521 July 28‚ 2014 Mr. Professor Apple SWOT Analysis: Organizational Planning Apple is one of the leaders worldwide in the electronic world‚ especially in the tablet and cell phone industries. That being said‚ two strategic goals for them are to be a global leader in the cell phone market and to be a global leader in the tablet market. In order to achieve such strategic goals‚ two organizational goals are to design and release a new and enhanced version
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From Global Organization development Summit (GODS) held last month‚ it was worth noting that one of the challenges facing the organizations today is succession planning. (Succession planning can be broadly defined as identifying future potential leaders to fill key positions) It is imperative that in all organizations discounting the size of the organization or the area of operation‚ it is important to have people with the right skills to fill key and top leadership jobs. Traditionally most of
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PLANNING FOR SUCCSESS Planning is a key factor in the success of any business‚ and conversely‚ the failure to plan adequately is one of the fastest routes to business failure. There are many considerations that an entrepreneur must decide such as: type of business‚ legal structure‚ permits and licenses‚ market planning‚ business plan‚ location‚ organization management planning‚ business telephone line‚ mission statement‚ and a business checking account. There are many sources of information
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Model of Service Quality 2 2-2 Variations of the Gaps Model Five Service Quality Gaps Variations of the Gaps Model Six Service Quality Gaps Variations of the Gaps Model 13 Service Quality Gaps (Gaps Model gone wild) Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality The Customer Gap (Sometimes referred to as Gap 5) 2 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Service Design and
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Strategic Initiative UOPX Finance for Business FIN/370 Davidson Jensen November 13‚ 2013 In this paper the team will be discussing the relationship between strategic planning and financial planning for Microsoft. The paper will discuss strategic planning initiative and identify a strategic initiative discussed in the Microsoft annual report. The team will also discuss how the initiative affects Microsoft financial planning. It will then go on to discuss how the plan affects costs and how
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Course code: GSBS 6005 Assessment 3: individual reflective essay Introduction The purpose of this article is to analyze and explore the characteristics of the marketing plan. Firstly‚ it will identify the role and nature of marketing plan. Secondly‚ it will outlines the structure of the marketing plan. Moreover‚ the paper will determines the each elements in the marketing plan and the linkage between these elements. Additionally‚ the two misconceptions will be examined. Last‚ it will
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PLANNING REGULATIONS 1.0 INTRODUCTION The essence of spatial planning is to create order to development within human settlements which in turn promotes safety‚ economy and beauty. Certain controls /constraints are necessary if people have to enjoy their freedoms / rights (esp. for the weaker members or land uses). 1.1 Definitions Planning: * Basic human activity * Deciding what to do in advance of doing it * Concerned with providing the right site‚ at the right time‚ and
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