Q1. Expand on the rationale behind the Fiat and Chrysler strategic alliance. In December 2008 Fiat witnessed such a drop off in its demand for cars that they were forced to close for a month and lay off close to 50‚000 workers. The company indicated that amid the financial crisis it was looking for a partner who could give the company the much needed push in the North American market. Fiat learned about Chrysler’s bankruptcy problems and put an offer on the table for the purchase of Chrysler. Experts
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Executive Summary Yale’s endowment is currently targeting its investment portfolio at a target investment is 33% in private equity‚ 28% in real assets‚ 19% in absolute return‚ 9% in foreign equity‚ 7% in domestic equity‚ and 4% in bonds. In the changing global economy‚ Yale is looking to modify its investment strategy to effectively take advantage of new opportunities as they present themselves. Yale takes proper precautions to mitigate risks and to find the best available investments by
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Summary – Case 2.2 The present case is about BBR‚ a multinational electronics corporation with the headquarter in Los Angeles and a second overseas headquarter in the UK. BBR is known for offering technically new advanced products‚ especially for their lightweight and relatively cheap radar systems. BBR’s CEO Paul Lizfeld plans to establish a new subsidiary in Israel although he knows it can become difficult because the threat of war constantly hung over Israel and the country was suffering from
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35 37 38 41 42 46 47 48 1 Introducing Strategy 1.1 Introduction 1.2 What is strategy? 1.2.1 The characteristics of strategic decisions 1.2.2 Levels of strategy 1.2.3 The vocabulary of strategy 1.3 Strategic management 1.3.1 The strategic position 1.3.2 Strategic choices 1.3.3 Strategy in action 1.4 Strategy development processes Summary Recommended key readings References Case example: Electrolux 2 The Environment 2.1 2.2 Introduction The macro-environment 2.2.1 The PESTEL framework 2.2.2
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CASE STUDY CLOSING CASE: “PLANNING FOR THE CHEVY VOLT” 1. What does the Chevy Volt case tell you about the nature of strategic decision making at a large complex organization like GM? The Chevy Volt case tells me the nature of the strategic decision making at a large complex organization like GM can be difficult and challenging due to having to convince other managers to agree with the ideas for new strategies. In the case it states that the two persons‚ GM’s vice chairman and the head
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Launching the BMW Z3 Roadster BMW Z3 Roadster was a new product concept that reflected a niche opportunity. The main objective of the Z3 launch was to reposition their German-made‚ driving performance‚ tradition bound‚ and precision engineering cars as more stylish and fun to drive cars in the American culture. This risky movement of changing the brand personality was done using both nontraditional and traditional marketing tools. Some of the nontraditional methods used were
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BUS 497A California State University Northridge Fall 2013 List of content History ................................................................................................................................................. 2 Takeover by Volkswagen................................................................................................................. 2 SWOT analysis ...........................................................................................................
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1. What has led the LEGO group to the edge of bankruptcy? External threats (macro PEST‚ micro Porter’s 5 forces) giant conglomerates dominating industry (risk of being taken over) p.2 competing rising costs while competitors outsource p.2 pressure from big retail customers with power? e.g. Walmart‚ Target p.2 negative industry trends in toy industry p.1 1) fad toys are rising and product life cycles declining. threat of shortening/declining life cycle despite rise of fad toys
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Case 5 Summary Turnover and Morale Problems at TSA In the case of the TSA; Transportation Safety Administration‚ the problem is that screeners are facing declining morale with a high turnover rate. This means that low morale and high turnover become prevalent through the screeners who work at TSA. According to a recent government’s report‚ low morale issues can make negative impacts on the employees in organizations. It implies that the screeners at TSA can not only be distracted on their jobs
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Planning means looking ahead and chalking out future courses of action to be followed. It is a preparatory step. It is a systematic activity which determines when‚ how and who is going to perform a specific job. Planning is a detailed programme regarding future courses of action. It is rightly said “Well plan is half done”. Therefore planning takes into consideration available & prospective human and physical resources of the organization so as to get effective co-ordination‚ contribution &
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