Strategic Marketing Dr. George Balabanis Contents Course Syllabus ………………………………………………………………….…1 Course Schedule ……………………………………………………………….…....2 Coursework ……………………………………………… …………………………8 LECTURE NOTES Session 1. Introduction to Marketing …………………… …………………………12 Session 2. General Approaches to Strategy Making and Planning … ……….……15 Session 3. Marketing Decision Making and Planning………………………………19 Session 4. Analysing the Organisation and Competitors ……………………………24 Session 5. Analysing Channels
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* Business plans and objectives that supports the mission * Company Culture * Ethics..what is this? Ethics: policy..procedures..what should they be? * Organizational Competitive Strategy * Consider the strategy also from a strategic choice standpoint see your textbook Part 2 HR Planning * Thoroughly discuss key issues and problems with HR Planning * How do the key issues relate back to HR and the Mission * Develop and recommend a strategic plan that will address
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[pic] Figure 1. A complex and diverse supply chain of Cadbury Chocolate Bars The processes involved in making Cadbury Dairy Fruit & Nut‚ at the factory in Bournville in the United Kingdom‚ give a good illustration of how strategic sourcing is applied in Cadbury supply chain. Table 1. Cadbury Sourcing |Ingredient |Sourced From | | |
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Tutorials: Lecturers: Week STRATEGIC MANAGEMENT IN PUBLIC SECTOR ADS553 4 2 Hrs 2 Hr PM Dr Jasmine Ahmad‚ Dr Hardev Kaur‚ Pn Tuan Noraini Tuan Ismail Topics Hours 1 Introduction to Strategic Management in Public Sector Course requirements (Mid-Term Exam‚ Final Examination‚ On-going assessment) 2 2 Strategic Management in Public Sector The need for strategic management in public sector New public management agenda Understanding strategic management in public sector
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STRATEGIC MANAGEMENT & BUSINESS POLICY 12TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER Strategic Management: a set of managerial decisions and actions that determines the long-run performance of a corporation. Includes: • • • • Internal and external environment scanning Strategy formulation Strategy implementation Evaluation and control Pearson Education © 2010 1-2 Phases of Strategic Management: • • • • Phase Phase Phase Phase 1: 2: 3: 4: Basic financial planning Forecast-based
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CERTIFIED INTERNATIONAL B-SCHOOL AN NAME : (NAME TO APPEAR ON THE CERTIFICATE) REF NO : COURSE : MBA 3rd Semester SUBJECT: STRATEGIC MANAGEMENT CASE STUDY : 1 The Ahmedabad based Astral Poly Technik Ltd. is manufacturing and provider of chlorinated poly vinyal chloride (CPVC) piping and plumbing systems. Mr Sandeep Engineer‚ its managing director reported a strategic decision of manufacturing and marketing the ‘Blaze master’ fire sprinkler system under an agreement with the $ 4 billion global
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STRATEGY MANAGEMENT ASSIGNMENT Executive Summary In this assignment I will about Nokia as an example of strategic management‚ about the history of Nokia‚ analysis of some of its strategies and the type of tools use to analyse these strategies. Then I talk about the result of this analysis and finally the conclusion. Introduction Example of Strategic Management Organisation Strategic Management is an important process that a company should always take into consideration in order to be successful
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Executive summary The purpose of this report is to analyze the operation of the organization according to the principles of strategic management. It is focused on three scopes which are PESTLE analysis‚ SWOT and Porter’s five forces. The data used in this report were gathered from internet‚ books and journals. 1.0 Introduction AirAsia‚ company that provides lowest cost flight. AirAsia was a representative of the lowest fares with the slogan “Now everyone can fly”. The scope of business includes
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Spirit Airlines Strategic Choice and Evaluation-Week 4 University of Phoenix-STR 581 April 16‚ 2011 Strategic Choice and Evaluation The next phase associated with strategy formulation is the strategic analysis and choice phase of the process. According to Pearce & Robinson (2013)‚ “Business managers examine and choose a business strategy that allows their business to maintain or create a sustainable competitive advantage” (p. 238). Therefore‚ a business such as Spirit
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tompeters! Strategic Planning‚ R.I.P. TOM PETERS enry Mintzberg has killed strategic planning. It’s not that the prolific McGill University professor has anything new to say in his justreleased book‚ The Rise and Fall of Strategic Planning. And it’s not as if our mindless love affair with planning in the 1960s and 1970s didn’t effectively end a dozen years ago (when then-neophyte GE chairman Jack Welch killed his corporation’s hyper-formalized planning system‚ and most of the planners
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