Our group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA‚ in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street‚ Causeway Bay. ***Section 1 Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and
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Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern for a fast food company. Good relationship with government will bring McDonald on a better position to service in
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North and South America‚ Europe‚ Australia and Asia‚ but are only thinly represented in the Middle East and Africa. The primary food products the company serves are hamburgers‚ cheeseburgers‚ chicken meals‚ french fries‚ coffee and milkshakes‚ but McDonald ’s is beginning to offer healthier products like wraps and salads. McDonald’s serves 64 million customers each day. McDonald’s sells its products in 117 countries and operates 32‚737 restaurants as of the end of 2010. Of the restaurants‚ 80% are
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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to 800 to 1‚000 restaurants. Ethical Performance McDonald considers priorities for food safety‚ product quality and costs. The facts are together with ethical‚ environmental and economic responsibilities. Moreover‚ McDonald had been pushing effort on animal welfare. McDonald’s Recognized on "world’s most ethical" Companies List on 2009. Quality System At McDonald’s‚ quality is the #1 priority when serving customers. McDonalds delivers quality both through products and services by actively
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The Portfolio Investment Report 1. Introduction The paper shows the general situation about portfolio investment between all February‚ which will presents the portfolio evaluation and portfolio investment decision. 2. Portfolio Evaluation During the months‚ four stocks‚ one mutual funds and one bonds were added into the investment portfolio‚ which stock is Rolls-Royce Holdings PLC‚ BT Group PLC‚ Centrica PLC and Xstrata PLC‚ mutual funds is YAFIX‚ and bonds is Goodyear Tire& Rubber Co.
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McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed‚ standardization‚ quality‚ and affordability. McDonalds has moved ahead of the competition by focusing on these factors. McDonald’s competes on three main bases‚ such as speed‚ affordability‚ and standardization‚ mainly to make their customers happy. Through extensive market research and surveys‚ the organization discovered
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CAPM 6 CAPM’s application 6 Steps in practice 6 Part B - Actively managed investment Problem defined 10 Solution: Black – Litterman Model 11 Application for Dow Jones Plus Fund 12 Review on the Portfolio 13 Conclusion 14 Part C – Portfolio performance and Style analysis Portfolio performance Sharpe’s Measure 16 Treynor’s Measure 16 Jensen’s Measure 17 M2 Measurement 17 Style analysis Style analysis 18 Benchmark indices 18 Fund’s return 19 Conclusion 19 Reference
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Introduction This assignment is regarding the Liebeck vs McDonalds case back in 1992. The issues involved are discussed thoroughly as well as the difference between consumer protection laws in Malaysia and also the United States where the case took place. This assignment will also discuss the implications of the case and also businesses/consumers responsibility when handling accident prone products. Question 1 Major issues 1. The 180 degrees coffee caused full thickness or third degree
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Introduction An electronic portfolio is an interactive online tool which allows you to present a comprehensive overview of your accomplishments‚ skills and experiences. It’s a place where you can compile your resume and samples of your work for prospective employers. The objective of this paper is to analyze the value of developing an electronic career portfolio. The learning goals are to: 1. Familiarize myself with the concept of creating an electronic portfolio‚ 2. Apply and understand research
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