Student’s name Professor’s name Course title Date British Petroleum (BP) case study British Petroleum (BP) is a global oil and chemical company with global headquarter in London and United States operation in Houston‚ Texas. BP owns numerous oil fields‚ refineries and chemical manufacturing plants worldwide. It is the largest company in the United Kingdom while BP America in U. S. is the largest BP division. BP operations as of 2013 were spread in over 80 countries around the world. The brands
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The Strategic Position of Yahoo!: Environment: The constantly changing landscape of the internet is the environment in which Yahoo! exists. Increasing and intensifying competition from companies like Google have seen Yahoo! overtaken in terms of its leadership in key internet markets like internet searching using search engines. The fact that company has spread itself (and hence its resources) over a plethora of internet opportunities has resulted in the company becoming fragmented and uncompetitive
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British Petroleum (PLC) and John Browne: A Culture of Risk Beyond Petroleum British Petroleum (BP) reputation was put to the test in 2005 when a major explosion at one of the refineries in Texas exploded killing 15 people and injuring more than 180. Investigations returned a history of poorly regulated safety measures and facilities’ safety compromised in favor of profits‚ cost savings‚ and lack of supervised management. Two years later‚ Lord John Browne announces an early retirement before a
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Harrison-Walker describes strategic positioning as an important activity to create a positive image and promote the company’s products and/or services in order to reach a larger target audience (Harrison- Walker‚ 2009‚ p. 104). A strategic position allows the company to predict and plan for the future in order to gain a competitive advantage over its competition. This process is very important in establishing the vision and mission statement of the company while still keeping the customers best interest
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British Petroleum “BP” Oil Spill On April 20th 2010‚ British Petroleum better known as BP had an extremely destructive impact on the environment and the livelihood of those in Gulf Coast area of Louisiana‚ Mississippi and Florida. BP’s Deep-water Horizon oil rig was located offshore‚ 52 miles off the southeast coast of Venice‚ Louisiana. An explosion on the Deep-water Horizon oil rig caused a massive fire that claimed the lives of eleven BP workers. After 36 hours of burning‚ the Deep-water Horizon
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Explain why the issues facing Electrolux were strategic. Axel Wenner-Gren‚ the founding father of Electrolux‚ established the principles by which the company still thrives. His dream to improve quality of life has had fundamental impact on homes around the world. Today’s Electrolux‚ 90 years later‚ is a global leader in household appliances and appliances for professional use. One of the reasons why the issues facing Electrolux were strategic is the long- term direction. The company put an
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Strategic Management 1 | Assignment 2 | The purpose of this paper is to conduct a position analysis of the IKEA Corporation. It presents a profile of the company operations‚ identifies its strategic issues and challenges and analyses strategies which it has contributed to it gaining a competitive advantage. | | WORD COUNT: 3139 STUDENT ID | 8/26/2011 | | INTRODUCTION IKEA is a privately held‚ international home products company that designs and sells
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ANALYSIS OF STRATEGIC POSITION Deutsche Post World Net has a unique spectrum of international services including brands DHL‚ Deutsche Post and Postbank with different types of services. Thus‚ we have decided to focus on DHL in this analysis in order to better understand to strategic position within logistic services. PESTEL ANALYSIS: Legal: ▪ Deregulation and liberalisation of the airline industry ▪ Environmental regulations and protection Political: ▪ Liberalisation of
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Current strategic position Type of organization Schultz Wines limited was established in the 1840s by one of the founding winemaking families of the Barossa Valley in SA who migrated from Germany. The current director Fred Schultz is 5th generation winemaker and maintain the tradition of being an independent family wine company with premium brands. What industry‚ product segments/markets does it operate in? * The company purchases grapes from about 185 local independent growers and it has
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BP is a British global energy company which is the third largest energy company and the fourth largest company in the world. As a multinational oil company‚ BP is the UK ’s largest corporation‚ with its headquarters in St James ’s‚ City of Westminster‚ London. BP America ’s headquarters is in the One Westlake Park in the Energy Corridor area of Houston‚ Texas; the company is among the largest private sector energy corporations in the world‚ and one of the six leaders. In order to project social
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