BRANDING AND POSITIONING OF CHANEL SUBMITTED BY ANUSHA IYENGAR FOR THE DEGREE OF THE BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI UNDER THE GUIDANCE OF PROF. NEELA RADHAKRISHNA SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE NERUL‚ NAVI MUMBAI – 400706 ACADEMIC YEAR 2012-13 DECLARATION I‚ ANUSHA IYENGAR‚ studying in T.Y.B.M.S‚ of SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE‚ NERUL hereby declare that I have completed the project on BRANDING AND POSITIONING OF CHANEL in the
Premium Brand
discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature and findings Dr Dale Miller: Towards sustainable branding Strategic Brand Management Process Steps Identify and establish brand positioning and values Recall: Key Concepts Mental maps Competitive frame of reference Points-of-parity and points-of-difference Core brand
Premium Brand Brand management Marketing
Vessel positioning System D.J Gondalia‚ Nayan Khunti‚ Shwetal Pawar‚ Unnati Patel Guided by Prof.Sandip Dawada‚ Capt. Gaurab Nandi Department of Electronics and communication Government Engineering College‚ Bharuch (Gujarat)-392 002 Email: Nayan.khunt08@gmail.com Abstract: This paper about vessel Positioning System. Using this application We can determined vessel location in sea with help of longitude and latitude as Well as we can get our speed‚ UTC time‚ and many other parameter which helpful
Premium Global Positioning System
Fiat Stilo: Positioning Problem Statement Fiat is doing poorly in the Spanish market due to poor customer perception. The company wishes to launch the new Fiat Stilo with hopes of obtaining profit in Spain. Fiat must choose in which way it should position the new model so that it can reshape the way Spanish consumers perceive their brand. Situation Analysis Customers: In Spain‚ the automobile sector is divided into segments depending on the specifics of the vehicle‚ mainly size and type
Premium Alfa Romeo Fiat Automotive industry
Nokia Brand’s Positioning Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person‚ it would be young‚ sexy‚ sophisticated‚ hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging
Free Mobile phone Nokia
Financial comparison of Ryanair and British Airways Aviation Finance 12CVC062 Balázs Baumgartner (B015926) 10/12/2012 Table of Contents Review of Ryanair’s and British Airway’s current financial situation ........................................................ 2 Liquidity ..................................................................................................................................................... 2 Performance and earning ........................................
Premium Finance Airline Low-cost carrier
English Techniques Allegory Story with a double meaning: one primary (on the surface) and one secondary. The representation of abstract ideas or principles by characters‚ figures/ events in narrative‚ dramatic or pictorial form. Alliteration Repetition of consonants at the start of words or in a sentence or phrase. Anaphora The repetition of a word or phrase at the beginning of successive clauses. Anecdote A short and amusing or interesting story about a real incident or person. Illustrate
Premium Sentence Word
Ryanair and its activities within the “European Airline Industry” A pioneer in European discount air travel‚ Ryanair Holdings offers low-fare‚ no-frills air transportation via its main subsidiary‚ Ryanair. The carrier flies to about 160 destinations‚ including more than two dozen in Ireland and the UK; overall‚ it serves more than 25 countries throughout Europe‚ plus Morocco. Ryanair specializes in short-haul routes between secondary and regional airports. It operates from more than 40 bases‚ including
Premium Airline Southwest Airlines Revenue
Question 1 Introduction Market segmentation is a market orientated approach of identifying and satisfying the diverse needs of consumers. The total market is divided into similar segments of people who have similar needs‚ it can be referred to as an approach that subdivides a market along some commonalities or kingship (i.e.) the members of a market segment share something in common. Because Spar falls under the South African food market‚ their approach would be to satisfy the Segmentation
Premium Marketing
Introduction: Global Positioning System‚ GPS Summary of key findings: Google‚ ALZ.org‚ Wikipedia‚ In a nutshell describing GPS - A navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different satellites to reach the receiver. Today‚ it is widely used by the civilian public for both commercial and recreational use. In addition to GPS‚ other systems are
Premium Global Positioning System Navigation Longitude