RBV vs. Positioning School * RBV may be seen as a response to the positioning school approach Similarities * Both see super normal returns as objective * Both seek sources of competitive advantage * Managers are rational * Both models are prescriptive in nature * There we recognize that much of the underlying concepts have great resemblance. For instance‚ non-substitutability of a resource in RBV is similar to the threat of substitution in five forces and inimitability
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following assignment is based on the Case Study below “Ryanair: the low fares airline- future destinations?” By Elanor O’Higgins Questions to be discussed: I. Critically Review the leadership style of Michael O’Leary. II. Review the concept of value chains and core competences and explain how knowledge of these concepts might assist Ryanair in its strategic development. III. Consider using suitable models the competitive position of Ryanair. [Note: The questions above are discussed in
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INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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References: Chris Horton. (04/05/2012). Positioning Case Study: How Nokia Fell From Number 1 Read more at Al Ries and Jack Trout – Book Positioning: The Battle for Your Mind (1981) Ivan Levison
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Marketing | | | | Positioning a Radically New Product ForceX‚ Inc. has plans to create a new Situational Awareness (SA) product that is targeted towards Federal‚ State‚ and Local Law Enforcement Agencies (LEA). This new product is a clear departure from the normal Mission Execution products that ForceX‚ Inc. has developed in the past. Mission Execution software applications normally encompass Intelligence‚ Surveillance‚ and Reconnaissance (ISR) and Target Tracking and Locating (TTL)
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STRATEGIC MANAGEMENT COURSE NOTES Pearce II and Robinson Jr (1997) define strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives”. Critical tasks: Formulate the company’s mission including broad statements about its purpose‚ philosophy and goals Develop a company profile that reflects its internal conditions and capabilities Assess the company’s external environment‚ including both the
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ACNIELSEN M’SIA ENTERS STRATEGIC ALLIANCE WITH 99 SPEEDMART. (From Bernama The Malaysian National News Agency) from BERNAMA‚ The Malaysian National News Agency KUALA LUMPUR‚ July 12 (Bernama) -- Marketing information provider‚ ACNielsen and 99 Speedmart retail chain has signed a strategic alliance which will give ACNielsen access to 99 Speedmart point-of-sale (POS) data and provides 99 Speedmart with a suite of reports via ACNielsen’s Retailer Advisor Personal software 99 Speedmart offers a wide
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CASE 4 Giordano: Positioning for International Expansion Company Background Giordano was founded in Hong Kong by Jimmy Lai in 1980. In 1981‚ it opened its first retail store in Hong Kong and began to expand its market by distributing Giordano merchandise in Taiwan through a joint venture. In 1985‚ it opened its first retail outlet in Singapore. Responding to slow sales‚ in 1987 Giordano changed its positioning strategy. Until 1987‚ it had sold exclusively men’s casual apparel. When Lai and his
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Clean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis ……………………………………………………………………………………………….. 3 2. Situation Analysis…………………………………………………………………………………. 3 3. Alternative Evaluation………………………………………………………………………….. 4 4. Position Strategy‚ with explanation……………………………………………………… 5 5. Marketing mix………………………………………………………………………………………. 6 6. Expected Outcomes……………………………………………………………………………… 8 7. Appendices…………………………………………………………………………………………… 9 - 22 2 Synopsis: Based
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Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE Vodafone Essar‚ formerly known as Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India based in Mumbai.Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti Airtel‚ and third largest in terms of customers. Segmentation Vodafone segments its target users by Income
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