Assignment #1 “Market Segmentation and Product Positioning” Southern Belle Pastries Ms. Quinisha Story Professor: Stephan Hiatt MKT 500: Marketing and Management Sunday‚ July 18‚ 2011 1. Identify the marketing segment for the product and explain why this segment was elected. Southern Belle Pastries is a start-up home business/company that was founded by I myself Quinisha Story in 2009‚ out of a small kitchen in Manassas VA. Southern Belle Pastries
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COMPANY SUMMARY History Gardenia’s roots go back to Singapore where‚ in 1978‚ it began as a humble in-store bakery. Increasing demand led to the opening of Gardenia’s first-commercial bakery at Pandan Loop in March 1983. Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysia and Thailand with the latest in the Gardenia chain of bakeries here in the Philippines. It all began in 1997‚ QAF Limited through Gardenia International Pte
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Supply and Elasticity 1. Draw a circular-flow diagram. Identify the parts of the model that correspond to the flow of goods and services and the flow of dollars for each of the following activities. a. Sam pays a storekeeper $1 for a quart of milk. b. Sally earns $4.50 per hour working at a fast food restaurant. c. Serena spends $7 to see a movie. d. Stuart earns $10‚000 from his 10 percent ownership of Acme Industrial. 2. What is a competitive market? Briefly describe a type of market that
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transformation over the past seven years. Surpassing rivals Dell and Acer‚ Lenovo became the world’s second largest pc vendor behind Hewlett Packard in its fiscal year of 2011. Recently‚ new target market segmentations have been established to endure this rapid trend of accomplishments. Lenovo’s current target markets include city customers‚ rural customers with strong brand awareness‚ customers with advanced concepts and a high level education. Amongst city consumers according to Claritas‚ the “Executive
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TOPIC: Outline the main reasons why an organization should adopt market segmentation‚ giving brief examples. Market segmentation is the process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics‚ or common needs and desires. (All Business - Directory Of Business Terms 2011) Market segmentation has become an important function in the banking industry because of the existence of intense competition
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practical application of Price elasticity and Income elasticity of demand. Practical application of price elasticity of demand is as follows: • Production planning - It helps the producer to decide about the volume of production. If the demand for his products is inelastic‚ specific quantities can be produced while he has to produce different quantities if the demand is elastic. • Helps in fixing the prices of different goods - It helps a producer to fix his price of his product. If the demand
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|Market segmentation: Geographic: | World region or country: United States‚ Canada‚ Mexico‚ Brazil and other international locations‚ such as India‚ Korea‚ Japan‚ the Middle East‚ China and the Philippines. Density: Urban Climate: Northern‚ Southern Country region: West North Central‚ West South Central‚ East North Central‚ East South Central‚ And New England |Demographic:
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Price elasticity of demand and practical application. Price elasticity of demand Price elasticity of demand is a measure to show the responsiveness‚ or elasticity‚ of the quantity demanded of a good or service to a change in its price. More precisely‚ it gives the percentage change in quantity demanded in response to a one percent change in price ( i.e. holding constant all the other determinants of demand‚ such as income). Practical application of price elasticity : Practical application
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Relationships of Changes in Price‚ Price Elasticity and Total Revenue 1. By definition‚ total revenue (TR) is obtained by multiplying quantity demanded of a product (Qx) by price (Px)‚ that is‚ TR = Qx Px. (1) In class‚ by taking the derivative of the above total revenue equation with respect to price (dTR/dPx)‚ we obtain the following general functional relation: dTR/dPx = Qx (1 + Ep) (2). In Equation (2)‚ Ep represents the price elasticity of demand. Since Ep is
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Consumer Behavior Segmentation paper When attempting to segment the market for aftermarket truck accessories in the trucking industry we used a combination of lifestyle based segmentation and psychographic based segmentation techniques that we learned in class. Our segments were based on the results of our needs assessment paper which linked the attributes we identified to the benefits and the values. We came up with a rough estimation of the size of each segment by using the information we
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