Lecture Summary Week Ten: Communication Date: 9 October 2013 Communication is about identifying the appropriate audiences‚ so consequently it is more than just communicating to the target market. Examples of audiences are new category users‚ brand switchers‚ brand loyals‚ influencers‚ intermediaries‚ and internal employees. You need to be clear about the selection of communication objectives. Are you building awareness (either recall or recognition)‚ brand knowledge (re attributes)‚
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PRINCIPLES OF LEARNING 1. The main points are : Kolb proposed the process of experiential learning composed on by ‘four adaptive learning modes’ which are : * Reflective observation * Abstract conceptualization * Concrete experience * Active experimentation As per Kolb learning is defined as “the process whereby knowledge is created through transformation of experience”. This implies that the educators should use the learner’s personal beliefs and theories in a learning situation
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needed. Communication occurs in everyday encounters and influences the development and maintenance of our relationships (Gudykunst & Shapiro‚ 1996). For these relationships to be successful we need strong communication skills. Effective Communication requires both verbal and nonverbal skills to assist the other person in understanding what we are trying to convey (Hargie & Dickson‚ 2003). At times however‚ communication can breakdown for variety of reasons. Effective communication is complicated
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methods of communication which I use are written and verbal communication. As each individual or group I communicate with have different methods of communication I have to use differnt skills when communicating. For intance when communicating with service users I have to simplify my language‚ using words and phrases that are easily understood‚ avoid jargon and employ the uses of gesture and signs (Makaton) to reinfororce the spoken word. As Body language forms a large part of communication‚ when communicating
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(2011). ACCT205: Unit 1: Accounting Fundamentals [Multimedia presentation]. Retrieved from AIU Online Virtual Campus. Accounting Principles 1. ACCT205-1101A:15 website Financial Accounting 2010 Edition Godwin‚
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Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. • What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience? |Audience-Focused Communication
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Marketing is creating irresistible experiences that connect with people personally and create the desire to share with others.[Saul Colt] 8. Marketing is ultimately responsible to create enterprise value via the brand‚ the face of the business strategy. To do so‚ marketing identifies the target‚ attractive high growth segments. Marketing drives the organization to define the single minded‚ differentiated brand value proposition and deliver on it every single day across every touch point. Marketing
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What is communication ??? Humans live their daily lives through a series of communications without which nothing in this world would be achievable. The medium through which men convey their innermost thoughts and will are expressed through a variety of communication channels. When you take a closer look at the number of expressions and responses that human beings make everyday you begin to understand the types of communication that exists in the world of Homo sapiens. Communication is a process
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have on children and their families when they support a child’s speech‚ language and communication development. Task 3 (2.2) Take one of the positive effects you identified in the task above and think of an example from your own practice in which you have had a positive impact upon a child and/or their family through supporting and extending their speech‚ language and communication development. Write a report about this‚ remembering the rules of confidentiality.
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Physiological Principles for Health and Social Care. Name: Santoya Bennett I.D: P1012646 Group: 50 In this essay I would be writing about the main features of the human body and there functions. The major systems of the human body are Cardiovascular System‚ Digestive System‚ Endocrine System‚ Urinary System‚ Immune System‚ Muscular System‚ Nervous System‚ Reproductive System and Respiratory System. The human body is a complex collection of various systems‚ which work together to make
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