Our group selected a popular fast food restaurant company; McDonald restaurant (Hong Kong) Limited; McDonald was a neighborhood restaurant established in USA‚ in 1955.The first McDonald was established in Hong Kong in 1975 and offered customer the American Big Mac Meal and located at Paterson Street‚ Causeway Bay. ***Section 1 Mission of McDonald: “To be our customers” favorite Place and way to eat with inspired people who delight each customer with unmatched quality‚ service‚ cleanliness and
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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is to suggest recommendations that will improve the McDonalds performance system. This report will briefly summarise an organisational analysis that includes McDonald’s business strategy and culture. The report will also layout the issues identified at the Townsville restaurant‚ with six subsequent recommendations to address those issues 1.0 ORGANISATIONAL ANALYSIS AND ISSUES IDENTIFIED Business Strategy McDonalds utilize Porters strategies in order to acquire a high standard of product and
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My true passion in life has always been cooking. Being born to a father who had an unconditional love for his family and an affinity for cooking made me feel that being in the kitchen was where I always wanted to be. I always admired my father’s love and commitment not only to us but to his craft and even though he was a carpenter by trade; deep down inside he was a chef at heart. He always took the time to explain the “who‚ what‚ where and why” of what he was preparing even though he was not formally
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negative publicity? Surely they’ve heard the horror stories behind the McNugget. Conventional wisdom suggests that low prices and tasty food keep people coming back. I believe‚ however‚ that communication is key to much of McDonald’s success. McDonalds uses different rhetorical elements inside its restaurants to effectively commutate with customers. To determine what those elements are‚ I paid a visit to a McDonald’s myself‚ aiming to uncover the secret to their success. The most prominent element
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and pleasant environment‚ and all at a fair price. Quality‚ Service‚ Cleanliness and Value (QSC&V) became the philosophy that drove McDonald’s business. McDonald’s Quality Management instills the culture of quality through such principles as being customer driven‚ managing with facts‚ valuing people‚ and continually improving every aspect of our
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video: Ford’s Global Auto Strategy Running time 5 minutes. Available from ABC News A good film to use as part of lecture on Chapter 2: Global Enterprise [which lecture?] This short film describes Ford’s big gamble in the auto industry to develop a global car on the same platform worldwide. The auto is the Contour in the U.S. or the Mercury Mystique; in Europe it has been very successful as the Mondeo. The narrator explains the auto is to be sold in 60 countries yet remain responsive to local
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you how to create a reference list using Word 2010. We will also show you how to share you reference with your peers and how to create your own customized reference style. Creating References Microsoft Reference function is accessible from the reference tab. Word 2010 comes with a list of default referencing style. Choose the referencing style that you want to use. Click on the ‘Insert Citation’ button to open the add citation window. Word 2010 allow us to add different source type such as
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several years to establish (Rabe). With the passing of the Wheeler Lea Act in 1938 the Federal Trade Commission was amended to enforce the “unfair or deceptive acts or practices in commerce are hereby declared unlawful” (FTC). In the late 1960’s several advertising associations‚ some of which have been in place since the early 1900s‚ realized a need to function efficiently and without government involvement. They started planning a new non-government regulation entity. They grew tired of relying
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| | | | | | | | | Peachtree by Sage Complete Accounting 2010 provides strong foundation accounting for small businesses‚ plus features like job costing‚ time and billing‚ and thorough inventory capabilities. Its multi-user option helps improve productivity while providing screen-level security and a clear audit trail. More than 125 customizable business reports and financial statements are available. Save time with simplified navigation‚ integration with Microsoft Excel‚ multi-tasking
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