MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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My true passion in life has always been cooking. Being born to a father who had an unconditional love for his family and an affinity for cooking made me feel that being in the kitchen was where I always wanted to be. I always admired my father’s love and commitment not only to us but to his craft and even though he was a carpenter by trade; deep down inside he was a chef at heart. He always took the time to explain the “who‚ what‚ where and why” of what he was preparing even though he was not formally
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negative publicity? Surely they’ve heard the horror stories behind the McNugget. Conventional wisdom suggests that low prices and tasty food keep people coming back. I believe‚ however‚ that communication is key to much of McDonald’s success. McDonalds uses different rhetorical elements inside its restaurants to effectively commutate with customers. To determine what those elements are‚ I paid a visit to a McDonald’s myself‚ aiming to uncover the secret to their success. The most prominent element
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and pleasant environment‚ and all at a fair price. Quality‚ Service‚ Cleanliness and Value (QSC&V) became the philosophy that drove McDonald’s business. McDonald’s Quality Management instills the culture of quality through such principles as being customer driven‚ managing with facts‚ valuing people‚ and continually improving every aspect of our
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you how to create a reference list using Word 2010. We will also show you how to share you reference with your peers and how to create your own customized reference style. Creating References Microsoft Reference function is accessible from the reference tab. Word 2010 comes with a list of default referencing style. Choose the referencing style that you want to use. Click on the ‘Insert Citation’ button to open the add citation window. Word 2010 allow us to add different source type such as
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| | | | | | | | | Peachtree by Sage Complete Accounting 2010 provides strong foundation accounting for small businesses‚ plus features like job costing‚ time and billing‚ and thorough inventory capabilities. Its multi-user option helps improve productivity while providing screen-level security and a clear audit trail. More than 125 customizable business reports and financial statements are available. Save time with simplified navigation‚ integration with Microsoft Excel‚ multi-tasking
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Corporation……………………………… Pg. 3 3.0 Marketing Strategy………………………………………………….. Pg. 3 3.1 Marketing Mix…………………………………………………… Pg. 4 – 6 3.2 Michael Porter’s Five Forces Theory ………………………….... Pg. 7 – 10 4.0 Conclusion…………………………………..……………………… Pg. 10 Referencing…………………………………………………….. Pg. 11 - 12 1.0 Introduction It is important to implement marketing strategies in businesses for the organisation to get recognition or to enter a new market. Marketing strategies play important roles in business growth
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McDonalds has one of the largest chain of restaurants worldwide‚ but the other world renowned food chains who cut come as competition for McDonalds are Burger King Corporation‚ Yum Brands – parent company of KFC‚ Starbucks and the other local burger cafes. Burger King has over 11‚500 outlets worldwide which means that they are geographical diversified‚ they are globally renowned for its slogan “Have it your way”‚ and most importantly they serve burgers and a variety of side dishes which are not
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English-literacy 2010 School Certificate Test General Instructions ■ ■ ■ ■ ■ ■ Total marks – 90 Reading time: 10 minutes Working time: 2 hours Write using black or blue pen Attempt ALL questions Do NOT write in pencil Refer to the Stimulus Booklet provided and use it where required throughout the test Write your Centre Number and Student Number at the top of pages 13‚ 15 and 17 Section 1 — Reading/Viewing Pages 2–14 60 marks Allow about 1 hour and 20 minutes for this section Questions
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Dillon mundy Mr.Varner Composition 1 11/4/21 “Working at McDonalds” Amitai Etzioni In the passage “Working at McDonalds” by Amitai Etzioni he starts off by stating that “McDonalds is bad for your kids”. He doesn’t feel this way because of the food‚ but instead of the mass production jobs they offer our youth. He says studies show two thirds of high school students have part time jobs in the food chain business‚ and McDonalds is the pioneer‚ trend-setter‚ and symbol. Amitai states that of
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