CORPORATE SOCIAL RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing
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Information Pack for Entrepreneurs Investigating how Businesses are organised and the influences of Stakeholders 38036520510500 Produced by: Brodie-Dee Johnson Business: NBV Enterprise Solutions Business Advisor: Brodie-Dee Johnson Submission Date: October 2nd 2014 Lecturer: Julie O’Callaghan Content Page: Introduction: Introduction to the company‚ and what I do – Page 3 Section 1: The two types of Business’‚ their purpose and ownership Page 4 Section2: Different Stakeholders who influence
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04 Traditional Sri Lankan Export Commodities 04 Advantages 04 Disadvantages 06 Conclusion 07 References 07 Introduction In this assignment I am doing to discuss the advantages and disadvantages of Sri Lanka entering into regional trade agreement with its neighbors History of Sri Lanka Sri Lanka is a known country for the trade during the ancient and medieval times. Its native high quality products such as Gem Stones‚ Ivory and Spices have gained popularity
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HND in Business and Finance Unit Name: Business Strategy – 7 Assessors: Egya Gyamfi Student: Sulaiman Adebakin Introduction In this part of the assignment I will be defining and explaining mission‚ vision‚ objective‚ goals & core competencies‚ I will also be distinguishing the difference between each point and the role they play in the operation of a business‚ I will be reviewing the issues involved in strategic planning and explain the different planning techniques. 1
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Michael Porter identifies three principles underlying strategy: creating a "unique and valuable [market] position"‚ making trade-offs by choosing "what not to do"‚ and creating "fit" by aligning company activities to with one another to support the chosen strategy.[5] Dr. Vladimir Kvint defines strategy as "a system of finding‚ formulating‚ and developing a doctrine that will ensure long-term success if followed faithfully."[6] Corporate strategy involves answering a key question from a portfolio
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1.1 Theoretical Background The shift in global business has created a new form approach in global business landscape‚ thereby forcing firms to rethink their marketing strategies. The development in the global business environment stands out as having a dominating role in this shift. It is the business demand on the internet for increase and greater bandwidth. Global business is seen as the means to facilitate e- commerce by offering rapid transfer rate to open up multimedia delivery to small and
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New school‚ new identity‚ new target. Short story part 1. The first day at a new school is usually daunting‚ but not for me. That’s not the way I have been trained. I was brought up on rules. We all were. Rule number one: never show weakness. Well‚ at least not your real weakness. Rule two: never stray from the information provided. There are more‚ but these are the most important ones. I had a shower‚ and combed my red hair. I decided to leave it down today‚ mainly to stand out. I pulled
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Is there any link between Corporate Social Responsibility‚ Blue Ocean Strategy & Competing for the Future? Discuss. Corporate Social Responsibility Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. Companies have a lot of power in the community and in the national economy. They control
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AND MEDIUM SIZED ENTERPRISES A Case Study of All Systems Logistics‚ Inc. Phil Submitted by: Bijis‚ Dean Victor 3BM-A Submitted to: Ma. Grace M. Baysa Fin324 Teacher Abstract Firms need capital in order to run their respective businesses‚ do necessary investments and eventually‚ grow larger. These actions and decisions are combined with high costs where both internal and external financing might be appropriate. Capital structure is the relation between debt and equity. In this
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Google ’s Strategy in 2012 Webster University Google ’s Strategy in 2012 Problem Statement Can Google remain competitive in the search industry? Analysis and Evaluation In the last 14 years‚ Google has set the standard for on-line search. Millions of people perform daily searches from home‚ company‚ and mobile devices. Google has created an innovative way for people to obtain information by a simple click of the finger. Google focused on the user as a way to attract people to their
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