Though there are sufficient amount of literatures highlighting the promotion strategies‚ but a few of them has emphasized on the discussion of the promotional aspects of hospitality industry. At the same time‚ the literature attempted to deal with promotion strategies of hospitality industry is not available enough and is very limited. Promotion Promotion is one of the four Ps in the marketing strategy‚ together with Product‚ Place and Price. Promotion is an important part of hospitality
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CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Introduction A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises‚ but many restaurants also offer take-out and food delivery services. There are many reasons why the restaurant businesses failed. Food catering establishments which may be described as restaurants were known since the 11th century in Kaifeng‚ China’s northern capital during the first
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Design Strategies for Research Methodologies The research process is a multi-step process which involves selecting a topic‚ selecting a research question‚ choosing appropriate research techniques‚ observation‚ data analysis‚ and interpretation of results. Design strategy is a way through which firms decide which research method to use to integrate business objectives and mitigate the risk. Research design and methods are both shaped by the research question. While research method is the technique
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Eng. Opt.‚ 2002‚ Vol. 34(5)‚ pp. 461–484 ARCHITECTURAL LAYOUT DESIGN OPTIMIZATION JEREMY J. MICHALEKa‚*‚ RUCHI CHOUDHARYb and PANOS Y. PAPALAMBROSa a Optimal Design Laboratory‚ Department of Mechanical Engineering‚ University of Michigan‚ Ann Arbor‚ Michigan 48109-2125‚ USA; bCollege of Architecture and Urban Planning‚ University of Michigan‚ Ann Arbor‚ Michigan 48109-2125‚ USA (Received 28 August 2001; In final form 26 February 2002) This article presents an optimization model of the
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have learned for the past three months during the strategic management sessions the concept of business‚ strategic management process in business‚ types of strategies‚ how to run the business‚ what business shall a company be in‚ how to survive in a business competition environment‚ ect. That can be listed in below to the possible order. Strategy gives directions to the business where to go and how to go to achieve the targeted business objectives The company shall have in place business model to
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SML745 “Operations Management” Course Coordinator Prof. D.K. Banwet TERM PROJECT: Construction Office Design with Systematic Layout Planning Submitted By GROUP 1 Sunil Joshi (2010SMN6871) Dr. BV Subramanium (2010SMN6891) Tajinder Singh (2010SMN6879) Abhishek Saxena (2010SMN6900) Rahul Dubey (2010SMN6935) Construction Office Design with Systematic Layout Planning Pride India Construction Company is a small to medium sized business working in the private sector. Today the firm is successfully
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OPERATIONS MANAGEMENT: - PLANT LAYOUT The assignment summarises what is a plant layout‚ main objectives for designing a good plant layout‚ the various types of plant layouts‚ advantages and disadvantages of the respective layouts‚ what are various techniques used to design a plant layout‚ and importance of layout in every sector of business‚ be it manufacturing or services. All this is well explained with live examples from various industries depicting the relevance of each layout. FORD’S PLANT There
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Electronics: Innovation and Design Strategy Introduction: The case study commences with the integration of innovative design and brand management by Samsung Electronics which started a new trend in the electronics industry. As discussed in the case‚ initially Samsung was not much popular and lacked design identity but later it relocated itself by: * Improvement in the product development processes * Increasing their investments in R&D and product design i.e. R&D globalization.
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Facilities Layout Facilities layout refers to the arrangement of all equipment‚ machinery‚ and furnishings within a building envelope after considering the various objectives of the facility. The layout consists of production areas‚ support areas‚ and the personnel areas in the building Need of Facilities Layout The need for facilities layout arises both in the process of designing a new layout and in redesigning an existing layout. The need in the former case is obvious but in the latter
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effectiveness of a facilities layout Dhamodharan Raman Sev V. Nagalingam‚ Grier C.I. Lin Centre for Advanced Manufacturing Research‚ University of South Australia‚ Mawson Lakes Boulevard‚ Mawson Lakes‚ SA 5095‚ Australia Received 29 January 2007; received in revised form 18 May 2007; accepted 13 June 2007 Abstract Performance measurement models are essential to support various decision making problems that may arise during life cycle of a facilities layout. Available models are only suitable
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