reasoning. A deficit in reasoning can lead to errors in thinking that influenced the way how people make decisions in life. These errors are called cognitive biases. The term “cognitive bias” was introduced in the early 1970’s by Amos Tversky and Daniel Kahneman‚ which describes how heuristics or mental shortcuts lead to such errors in reasoning (Wilke & Mata‚ 2012‚ p.1). Cognitive biases develop for several reasons. Most common are the errors in memory that can affect how people remember certain
Premium Cognition Psychology Critical thinking
Malunggay can be used as water purifier By Helen Flores (The Philippine Star) | Updated July 12‚ 2008 - 12:00am MANILA‚ Philippines – Aside from its potential as biofuel feedstock‚ the seed of moringa‚ locally known as malunggay‚ could also be used for treating water‚ a Filipino scientist said yesterday. Dr. Isidro Sia‚ a professor of the Department of Pharmacology and Toxicology of the University of the Philippines-Manila‚ said moringa seeds have been found to be one of the most effective water
Premium Water treatment Water purification Water pollution
Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able
Premium Social network service Facebook Twitter
A Framework for Social Analytics Including Six Use Cases for Social Media Measurement August 10‚ 2011 By Susan Etlinger with Charlene Li Includes input from 39 ecosystem contributors © 2011 Altimeter Group Attribution-Noncommercial-Share Alike 3.0 United States 1 Table of Contents Executive Summary .................................................................................................................... 3 Open Research ..............
Premium Sociology Social media
Course Name: ELCM 211 Assignment Name: Ecommerce and Social Commerce Topic: How can social media be used to improve customer care? How can organisations improve their advertising and marketing strategies as a result? Give examples. Word Count: 1347 words excluding references Date: 11 April 2013 How can social media be used to improve customer care? How can organisations improve their advertising and marketing strategies as a result? Give examples. Customer care is the
Free Social media Facebook Customer service
How can readers’ theatre be used in the classroom? Identify the syllabus outcomes targeted for your enactment. Readers’ theatre is a minimalist style of drama‚ in which actors use their facial expressions‚ body language‚ movement‚ and vocal expression to convey a story‚ rather than the traditional sets and costumes. The style has been praised for its ability to give life to written text‚ giving audiences a renewed understanding of literature. Readers’ theatre is a suitable activity for use within
Premium Education Learning Teacher
1. Introduction to the Company After 123 years of solid service‚ the HNB brand is deeply intertwined with the lives of thousands of Sri Lankans from all over the island‚ many of whom have held their accounts with HNB for generations. From a child’s minor savings account to corporate credit and project financing extending to billions of rupees‚ HNB remains the bank that thousands trust as their Partner in Progress. Together HNB have woven a financial network binding together a nation and its people
Premium Bank Sri Lanka
digital business strategy are affected by the current digital resources used by Migros. Some of them are affected more some others less but all of them are affected at a relatively high level so that the business goals‚ vision‚ targets and objectives to be achieved in the best possible way. The main of them are to be the closest they can to the customer‚ to perform in a very high level of efficiency and effectiveness‚ to satisfy the customer needs in the highest level that they can‚ to grow their market
Premium Management Marketing Strategic management
behavioral biases‚ he or she must first test for all behavioral biases in a client‚ and then determine which ones a client has before being able to use bias information to create a customized investment plan. In my book I describe the most common behavioral biases an advisor is likely to encounter‚ explain how to diagnose these biases‚ show how to identify behavioral
Premium Finance Investment Psychology
African American Studies arose from necessity because of the biases in the American education system. To respond to and attempt to rectify these biases‚ African American Studies became an educational field in which students could examine history through a new lens; a lens that allowed for closer examination of the experience of African Americans in the United States‚ a subject which had previously been miniscule. The tendency to examine the achievements of Europeans while disregarding the achievements
Premium Education African American Southern United States