Communication strategies in CEE Case Study for Banking Services: Foreign Bank Established in Bulgaria. Background Globalization is growing faster than ever. In order to keep up with the competition‚ companies are forced to think globally and to expand their business across borders. National boundaries are falling and multi-national companies are increasing in numbers. Due to the growth of the service sector and its important role for many countries in compensating trade deficits‚ as well
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political and economic agreements between nations‚ global markets‚ free trade‚ and emigration (Geddes‚ 2004). These opportunities generate the necessity for intercultural communication. Whether you are traveling around the world or interacting with your neighbors‚ you will encounter someone from a different culture. The cultural differences may be ethnic‚ gender‚ religious‚ generation‚ sexual orientation‚ disability‚ and various work or hobby groups (Samovar‚ Porter‚ & McDaniel‚ 2007). It is no longer
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Title: Corporate Communication Strategies Table of Contents Introduction 4 Task 1 5 1.1Purpose of Corporate Communication Strategies 5 1.2Assessment of how corporate communication is linked to corporate objectives within organizations 6 1.3Analysis of relationships between Corporate Communication and Corporate Branding 6 Task 2 7 2.1 Demonstration of how you would plan an internal corporate communication audit 7 2.2 Explain how you would conduct an internal corporate communications audit 8 2.3
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Cross Cultural Management: An International Journal Emerald Article: Managing Relationship Marketing: A cross-cultural perspective of a Chinese Market Len Tiu Wright Article information: To cite this document: Len Tiu Wright‚ (1996)‚"Managing Relationship Marketing: A cross-cultural perspective of a Chinese Market"‚ Cross Cultural Management: An International Journal‚ Vol. 3 Iss: 2 pp. 32 - 39 Permanent link to this document: http://dx.doi.org/10.1108/eb008408 Downloaded on: 24-01-2013 To copy
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Cross-Cultural Human Resources Management Abstract: As human resources management and organizational culture are closely related‚ it is very meaningful to study human resource management from the cultural and cross-cultural perspective. Effective management of cross cultural human resources is the guarantee of Chinese enterprises running successfully under cross cultural background and region. The article concerns that the following aspects should be understanding of the cross-cultural human resources
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Importance of Cross-Cultural Training for Expatriates As soon as an employee is chosen for an overseas position‚ cross-cultural training turn into a key step in the process of preparation for the desired foreign effectiveness. Cross-cultural training is considered the primary instrument for supporting successful cross-cultural interaction and dealings.. The training is presented to an organization after a decision has been made to send an employee or a manager abroad for an overseas assignment‚
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Whose values count? Culture: any group sharing values‚ beliefs‚ customs “…isms” ethnicism/racism sexism heterosexism (homophobia) classism ageism prejudice against disabled religious bigotry Cultural Competence Familiarity with other groups culture Know thyself People including students‚ therapist‚ profs‚ are humans first and Three challenges to know about yourself Humans rarely contemplate the origin‚ validity or meaning of their value Humans underestimate the arbitrariness
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Hunlede Soc 213-1901 Writing Assignment Cross Cultural Differences in Raising Children The world is filled with an overwhelming number of cultural differences. Some of the many examples of these differences are; perception‚ behavior‚ gestures‚ and language. All of which can greatly affect professional and personal relationships. As the world rapidly becomes more diverse‚ the number cross cultural parents increases. Raising children in a cross cultural home is a job in itself. In some instances
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Wal-Mart Cross-Cultural Perspectives Name Course Professor Wal-Mart Cross-Cultural Perspectives Wal-Mart is an international organization that is faced with different cultural issues. Amongst the most important issues that confront international businesses in the globe entails the differences in culture. Cultural differences influence different businesses that are operating across the globe. So as to respond to cultural difficulties‚ businesses have to come up with as well as implement efficient
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Cross-Cultural Issues in Consumer Behavior SHARON SHAVITT University of Illinois-Urbana-Champaign ANGELA Y. LEE Northwestern University CARLOS J. TORELLI University of Minnesota ne of the most difficult choices that multinational corporations face is deciding whether to run the same marketing campaign globally or to customize it to the local taste in different countries. In many cases‚ companies develop their marketing strategy in one country and then do "disaster checking" as
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