Part A - Background and Business Profile of Creative Technology Ltd Creative Technology is a publicly listed‚ Singapore-based company founded in July 1981 by a Singaporean Sim Wong Hoo and is a market leader in digital entertainment products. He first set up a small shop in Singapore together with his classmates; developing and selling add on memory boards for Apple II computers and later began building Personal Computers for retail with initial start-up of $6000 from Sim’s own savings. Their
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[pic] A Creative Mind Melanese N. Malcolm EPY 3553 February 26‚ 2007 A Creative Mind The world of animation as we know it would not be the same if it were not for a young man with high hopes and a vivid imagination. Pioneer‚ innovator‚ dreamer. These are few of many adjectives that can be used to describe Walt Disney. Amazing does not even begin to depict what he has done. Acting may not have been his blessing but producing and directing served him well. Fortunately for the
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Analysis of the Lateral Thinking Theory Dallas Baptist University Present: The concept of Lateral Thinking was first introduced by British psychologist and author‚ Dr. De Bono in 1967. According to the Oxford English dictionary‚ Lateral Thinking “is The solving of problems by an indirect and creative approach‚ typically through viewing the problem in a new and unusual light.” The methodology was aimed to erode society from defaulting to conventional ways of thinking when approaching problem
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1 MARKETING THINKING (MT) CHALLENGE 1.1: INTERESTING MARKETING QUESTIONS ________________________________________________________________________ All of us have experiences with marketing either professionally or as consumers. Therefore‚ this task shouldn’t be too difficult. Put yourself in the marketer’s position and generate ten interesting marketing questions that could be useful to the marketer. Try not to evaluate your questions‚ simply list interesting ones. We’ll use these questions later
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ASSESSMENT: BSBMKG413A – Promote Products and Services Assessment Activity 1. Consider this scenario. Eden Beauty the organisation you work for wants you to create an advertisement or plan a promotional activity for a new range of skin care products. They have stipulated the following requirements 1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients. 2. The advertisement should be pale pink and black 3. You should
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CRITICAL THINKING Critical thinking is a rational and intentional cognitive skill oriented to take adecision or solve a problem. We use critical thinking skills in any area of our lives – professional‚ as citizen‚ love or friendship. Its key characteristics are rationality‚ reflection and evaluation (Tenreiro‐Vieira and Vieira‚ 2000‚ p. 29). Critical thinking is clear and rational‚ involves precise and systematic skills and follows the rules of logical and scientific reasoning (Lau‚ 2011‚ p
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LATERAL THINKING: CREATIVITY STEP BY STEP Edward De Bono Harper Collins‚ 1990 Why the total majority of great things happens in our minds when we are doing something completely different than work? In this book‚ Dr. De Bono is trying to explore this “heureka paradox” and other still relatively unknown thought processes via his lateral thinking theory. The LATERAL THINKING was introduced by the author in 1967. It was aimed to destroy the old established ways of thinking and support creativity
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Creative department The people who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis. The art director and copywriter report to a creative director‚ usually a creative employee with several years of experience. Although copywriters have the word "write" in their job title‚ and art directors have the word
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Critical Thinking Hum/111 Critical thinking can be defined in many different ways‚ but in my opinion the easiest way to state what it is would be to call it a deep thought process on something. You constantly question things around you and people around you never letting your thoughts dull this is also critical thinking. Critical thinking has always been something that I have practiced naturally so I feel that some things in this course that other people learned here I already knew‚ but that
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The biggest breaking story I chose was about the Afghans heading to the polls to vote amid the threats of insurgent attacks. On the CNN website‚ it seemed like the story was less detailed and descriptive than the other sites. Even though it covered the situation in Afghanistan‚ the information was delivered in a more passive way than FOXNews and MSNBC‚ almost as if it was a more opinion-based article. I noticed also that some of the key points that were covered on the CNN site were also covered in
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