IN COMMERCE & MANAGEMENT www.abhinavjournal.com OPPORTUNITIES‚ CHALLENGES AND MARKETING STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies to counter these challenges. In the recent past‚ there
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cannot be dealt with at a macroscopic level. An approach that handles effectively the various complications of the problem at a microscopic and individual level is necessary for a nation like India to provide its youth with quality employment opportunities. As a fresh graduate myself the challenges of unemployment are but my very own personal problems. WHERE IS MY JOB? In the last two decades‚ India has seen the impact and the effect of the LPG (liberalization privatization and globalization)
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WHY NATIONS TRADE 4. Specialization prohibits industries and laborers from being productive and profitable in the arena of international trade. (False; p. 96; concept; Learning Objective 2; moderate) 5. In Adam Smith’s opinion‚ mercantilism negatively impacts a nation’s wealth‚ and benefits only a few individuals. (True; p. 97; concept; Learning Objective 2; easy) 6. In theory‚ nations which adhere to the absolute advantage principle will have higher standards of living than nations which
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(2003) describes an entrepreneurial opportunity as: “...a situation in which a person can create a new means-end framework for recombining resources that the entrepreneur believes will yield a profit. This definition of an entrepreneurial opportunity is useful in that entrepreneurial opportunities are about two things: something happening in the environment (resources) and something to do with the individual (creation‚ beliefs‚ recombination). Since opportunities are not always profitable the key word
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Do NGOs impact positively on society? The case of Indian NGOS. Do NGOs impact positively on society? The case of Indian NGOs. In the last decades “NGOs have become the main service providers in countries where the government is unable to fulfil its traditional role” (Ulleber‚ 2009:8) and therefor‚ their influence on modern society has increased noticeably. NGOs’ work‚ which aim is to promote and sustain the social and economic development in the underdeveloped and poor areas of the World‚ depends
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Maggie May‚ written by Rod Stewart‚ is a classic rock song that tells the story of a young man who was convinced to skip town with the girl of his dreams named Maggie. Now that he’s left‚ he realized what he is missing out on back home and he blames her for making him leave but he loves her too much to abandon her. This story is told through the different music conventions that help tell the story‚ not through words‚ but through sound. For example‚ the form of the song is split up into four repeating
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DEED OF PARTNERSHIP THIS DEED of Partnership is made at Ahmedabd on 9th day of January 2012 by Ram Kishan Patel and between: Shri Hemant Patel aged about 22 years‚ son of Shri Shyam Patel resident of 2‚ Lal Bagh Ahmedabad (Hereinafter to be called the First Party); Shri Omkar Shah aged about 25 years‚ son of Shri Gopal Shah resident of 5‚ agrawal Nangar‚ Ahmedabad (Hereinafter to be called the Second Party); Shri Kunj Patel aged about 22 years‚ son of Shri Mukesh Patel resident of 3‚
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MySpace Opportunities Founders’ experience Chris DeWolfe and Tom Anderson were able to recognize the opportunity for MySpace due to their previous experience in the expanding Internet market. They both grasped a firm understanding of the Internet advertising market while working together for almost three years on projects that both failed and succeeded. After working at first for Xdrive‚ an Internet data-storage company that fell victim to the dot-com bubble burst‚ DeWolfe and Anderson learned a
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The Career Opportunities for BSHRM Graduates The research aims to determine the performance of the Hotel and Restaurant Management graduated students particularly in University of Caloocan City – Camarin Campus. The researchers would like to know whether they excel on their chosen career. They decided to take on this study to know and understand different opinions from the BSHRM graduating and non- graduating students. As we all know‚ as we all know‚ the Bachelor of
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distinct from its owners and its continued existence is dependent upon the corporate statutes of the state in which it is incorporated. Characteristics of a Corporation The characteristics that distinguish a corporation from proprietorships and partnerships are: 1. Separate legal entity – A corporation is an artificial being with a personality separate from that of its individual owners (i.e.‚ the corporation has separate legal existence from its owners). 2. Created by operation of law – A corporation
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