however‚ still very low. Product Categories 1. Powder – outdated category. The players in this category are Vim‚ Sabena‚ Odopic 2. Bar – largest category (60 to 70%). Vim has created the dishwash bar category in 1993. Till that time urban households used dishwash powders. The bar offered many advantages to the homemaker over the powder which was messy and uneconomical. Since then Vim Bar ruled the dishwash market. The other brands present in this category are Nirma Clean Dish Wash‚ Nima Bartan Bar
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THE TEACHING METHOD USED BY THE TEACHERS AND ACADEMIC PERFORMANCE OF THE HIGH SCHOOL STUDENTS OF ROOSEVELT COLLEGE RODRIGUEZ DURING SCHOOL YEAR 2011-2012 A Research Paper Presented to MRS. MARIFE D. BALIWAS‚ M.A.Ed. Faculty of Roosevelt College Rodriguez Rodriguez‚ Rizal In partial fulfillment of the requirements For the Course Thesis Writing Research II By: Philbert S. Carmona Jr. Cole Isaac M. Gaspar Issey G. Hashimoto Julli Elaine J. Cabal
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Business Strategy Review‚ 2002‚ Volume 13 Issue 1‚ pp 20-30 Judo Strategy: 10 Techniques for Beating a Stronger Opponent David B Yoffie and Mary Kwak The idea of judo economics‚ building on analogies with the sport of judo‚ has been around for at least 20 years. But taking these ideas further to judo strategy means that a framework of strategic principles can be developed to help companies put stronger opponents on the mat. Why do some companies succeed in defeating stronger rivals‚ while others
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marketing techniques are used to market products in these 2 organizations. A definition of marketing : The management process through which services move from concept to the customer. It includes the four elements called the 4 P’s of marketing: 1. Product - identification‚ selection and development. 2. Price - determination of its price. 3. Place - selection of a distribution channel to reach the customer. 4. Promotion - development and implementation of a promotional strategy. Marketing concepts
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Business Strategy Introduction: Strategic planning is essential for evaluating the competitive context where an organization runs. And also for making reasoned and reasonable referrals for just how that company should position itself and exactly what actions it need to require to make best use of worth creation. The main objects of strategic planning are to recognise the advantages‚ which are: to understand the product finding out the answers to successful planning and implementation
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IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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Record: 1 Title: What Is Strategy? Authors: Porter‚ Michael E.1 Source: Harvard Business Review; Nov/Dec96‚ Vol. 74 Issue 6‚ p61-78‚ 18p‚ 1 Black and White Photograph‚ 3 Diagrams‚ 1 Graph Document Type: Article Subject Terms: *STRATEGIC planning *ORGANIZATIONAL effectiveness *MARKET positioning *COMPETITION *BUSINESS planning *INDUSTRIAL management *ORGANIZATIONAL
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MARKETING IN THE 21ST CENTURY COMMENTARY Implementation Strategies in the Market-Driven Strategy Era David W. Cravens Texas Christian University The very insightful analysis of marketing strategy implementation by Piercy (1998 [this issue]) points to several key issues concerning the role of marketing in the 21st century. Perhaps most compelling is his assessment of the potential threats to the role of marketing in the organization and implementation in particular. He examines several important
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John Ronald Reuel Tolkien is the author of one of the most famous stories ever told‚ The Lord of the Rings. There is nothing simple about this unique epic; it is riddled with appendices‚ contains detailed maps‚ and contains languages with multiple dialects that Tolkien did not always feel the need to translate. While this epic has many idiosyncrasies found nowhere else‚ the most unique thing about the epic is the way it was written. Rather than start with the plot line and develop the details‚ Tolkien
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Sony Corporation and the Video Game Console Market: 1 A Competitive Analysis By Ryan Bogner‚ Peter Hung‚ Guan Wang‚ and Steven Wang 1 This report evaluates Sony Corporation’s strategy in the console gaming market from the top-down perspective of the entire corporation. Executive Summary Sony’s current strategy in the video game console market is simple: use the technologically superior Playstation 3 as a loss leader to introduce the Blu-ray optical drive2 into consumers’ homes and leverage that
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