Introduction 3 The Concept of Sustainable Marketing 4 Social Criticism of Marketing: 5 Marketing’s Impact on Individual Consumers 5 Marketing’s Impact on Society as a whole 7 Corporate Social Responsibility 9 Definition of Social responsibility 9 Incentives of Corporate Social Responsibility for Businesses 11 Examples of CSR Initiatives in Egypt 12 Vodafone 12 Etisalat Egypt 13 Coca Cola 14 Chipsy 14 Telecom Egypt 15 Sodic 16 P&G 17 Henkel 18 References 19 Sustainable
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References: 3. KPMG India. "Corporate Social Responsibility (CSR)"‚ 2010‚ 4 9. O ’Brien‚ Jim. “CSR Consulting”‚ 2009‚ (Diagram at Definition Section) 10 17. R.H. Gray‚ D.L.Owen & K.T.Maunders‚ Corporate Social Reporting: Accounting and accountability (He Hempsteameld: Prentice Hall‚ 1987) p. IX. 18. D. Crowther‚ Social and Environmental
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day conception of corporate social responsibility (CSR) implies that companies voluntarily integrate social and environmental concerns in their operations and interaction with stakeholders. The notion of CSR is one of ethical and moral issues surrounding corporate decision making and behaviour‚ thus if a company should undertake certain activities or refrain from doing so because they are beneficial or harmful to the society is a central question. CSR is what an organization does to contribute to the
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Responsibility (CSR) 2 Definition of CSR 2 Development of CSR 2 Approaches to CSR 2 Business Benefits of CSR 3 Critical Analysis of CSR 3 Factors influencing CSR 4 The Business Case for CSR 6 TESCO PLC 8 Tesco and Corporate Social Responsibility 8 Environment 8 Community 9 Suppliers 9 People / Employees 10 Government / Regulators 10 How Tesco manages their Corporate Responsibility (CR) 10 Conclusion 10 Bibliography 13 Corporate Social Responsibility (CSR) Definition of CSR Corporate
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Carroll / CORPORATE SOCIAL RESPONSIBILITY BUSINESS & SOCIETY / September 1999 Corporate Social Responsibility Evolution of a Definitional Construct ARCHIE B. CARROLL University of Georgia There is an impressive history associated with the evolution of the concept and definition of corporate social responsibility (CSR). In this article‚ the author traces the evolution of the CSR construct beginning in the 1950s‚ which marks the modern era of CSR. Definitions expanded during the 1960s and proliferated
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CHAPTER 1 WHAT IS CSR? eople create organizations to leverage their collective resources in pursuit of common goals. As organizations pursue these goals‚ they interact with others inside a larger context called society. Based on their purpose‚ organizations can be classified as for-profits‚ governments‚ or nonprofits. At a minimum‚ for-profits seek gain for their owners; governments exist to define the rules and structures of society within which all organizations must operate; and nonprofits
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PORTER Analysis Competitive rivalry: In United States as in Sweden‚ we can observe there are some companies operating in the furniture industry and there are many on the market retailers like Home Depot‚ Wal-Mart‚ Costco‚ Euromarket‚ etc... The import of products from China for all these companies allows them to sell at low cost. These elements therefore tell us that the furniture industry is very competitive. There is an analysis of the rivalry of IKEA in this sector: IKEA works in a highly
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types of hoteliers in current market conditions in light of Porter’s theories. Now‚ more than ever‚ Porter’s well regarded thoughts on business strategy and the Internet‚ first published in 2001‚ are crucial to consider and they contribute to an analysis and critique of the hotel industry’s internet strategy. In his Harvard Business Review article of 2001 Porter said “To find the answer we need to look beyond the immediate market signals to the two fundamental factors that determine profitability: Industry
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Porters 5 forces Pestle? Business plan The unexpected Incongruities‚ Process needs‚ Industry structure‚ Demographics Changes in perception‚ New knowledge Idea‚ Invention‚ Innovation‚ Diffusion Companies own assets Physical Intangible Human In the past Competitive advantage came from physical assets such as property/land/Financial clout Still important (anyone fancy taking on Apple?) but Intellectual property (patents) and key process management (we know how to do this) i.e. what we
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Vijf Krachtenmodel van Porter Kracht van de afnemer De collectie van de outletwinkels van Ralph Lauren is afkomstig van de normale volprijs winkels en uit de fabriek (Polo Ralph Lauren Corp. Annual Report‚ 2009). De overproductie wordt doorgestuurd naar de outletwinkels‚ waardoor zij in staat zijn te bestaan. Dit betekent dat de klanten geen inspraak hebben op de aanwezige collectie in de outletwinkels. Ook heeft de klant geen inspraak op de prijs. Ralph Lauren heeft als streven het leveren van
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