Gen Y Considerations for the Retail Industry in Australia By Simone Daniels (2007) Generation Y (Gen Y)‚ also referred to as Echo Boomers‚ Millennials千禧一代‚ the Internet Generation‚ or Nexters‚ is the cohort一隊人 born between the years of 1977 and 1994. As a significant proportion比例 of today’s consumers‚ Gen Ys offer the retail industry one of its greatest growth opportunities whilst simultaneously同時 acting as one of its greatest challenges. The acknowledgement and exploration探索 of Gen Ys have undoubtedly
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socially interconnected but self-invloved. They are the Gen Y also known as millenials. “Gen Y respects those who validate them for who they are now‚ and who they want to be.”- Peter Sheahan‚ Gen Y expert. As statistics show that 40% of the workforce by 2020 would be Gen Y with the baby boomers retiring‚ transforming the workplace according to them to get the best out of them is indeed the need of the hour. The main problem with the Gen Y employees is that they want everything ready made that
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Assignment 3: Case 7-2 “Carmakers Target Gen Y” International Marketing 505 August 12‚ 2012 1. Explain the strategy behind Asian automakers targeting Gen Y. Asian automakers have sought out to target the Generation Y consumer for many reasons. They have found that high priced gas-guzzlers are not so popular anymore. Gas has not been at an affordable standstill for years. What does this mean to Asian automakers? They have the opportunity to target young US consumers that are looking for
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Analysis for Apple’s Asian Strategies Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its
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Topic/Theme In Gen Y in the Workforce‚ the topic or theme would be Generation X versus Generation Y. Generation X is more self reliant‚ independent and technological adept‚ where as Generation Y is optimistic‚ determined‚ confident‚ and eager. Key Issues In Gen Y in the Workforce‚ we saw that Sarah did not give her employee Josh any real feedback. Was it because she expected more from him‚ or was it because she thought it would be considered babysitting. Like many Generation Yers‚ Josh wants
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Targeting strategeies for Adidas India :- Targeting segments would be aspiring athletes in the age group of 15 to 35. In the lifestyle and apparel market targets consumers who identify with sport as a way of life and are brand conscious. Focus on Lifestyle There should be a more emphasis to penetrate the lifestyle market deeply‚ without losing sight of its long heritage as the original performance brand. Consumers who may be less active sports participants‚ but who are style setters and
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Marketing Segmentation‚ Targeting Strategy and Positioning of Greggs Plc Marketing segmentation‚ targeting strategy and positioning of Greggs PLC * Table of Contents * Introduction 1 Segmentation analysis 1 Benefits Sought - Healthy food 1 Lifestyle 1 Demographic and Geodemographic 1 Target marketing strategy analysis 2 Price 2 Promotion 2 Positioning Analysis 2 Competitiveness 2 Clarity 3 * Conclusion 3 * References 4 * Appendices 5 Introduction : In these days the business environment
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I agree with Tim Urban’s message‚ Gen Y are unhappy people‚ and the way he set it up makes perfect sense by giving us an equation and the explanation‚ “When the reality of someone’s life is better than they had expected‚ they’re happy. When reality turns out to be worse than the expectation‚ they’re unhappy” (Urban 6). We Gen Y’s have set our expectations so high that it seems kind of impossible to reach. Alexa Tanney said that when children were asked what job they wanted at career day the answers
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*Identify the appropriate targeting strategy Before the DiGi choose the suitable target market‚ the DiGi will need to define few things before choose the target market that can appropriate with their organization. DiGi need to know about the product or the service that they wanted to make and also who they want to do business with. Therefore‚ DiGi decide to provide a variety of mobile communication services. DiGi planned to provide the services to all consumers that using the mobile phone that will
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Corporate Strategy of Asian Paints 1 Identification of Industry Dynamics 7 1.1 Industry description 7 1.1.1 Industry Structure- Decorative: 8 1.1.2 Industry Structure-Industrial Paints: 9 1.1.3 Industry Characteristics: 10 1.1.4 Margins and Industry Attractiveness 10 1.1.5 Decorative Paints industry: Working capital intensive 13 1.2 Segmentation 14 1.2.1 Price based segments in architectural paints 15 1.3 Current Scenario 16 1.3.1 Market Size 16 1.3.2 Growth Rates
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