Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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ENG 150 18 October 2012 The Negative Effects of the Fashion Industry on Eating Disorders While it’s fashion week in London‚ the size “zero” models start to prepare for the big show by purging to be as thin as possible. Most models starve themselves in order to achieve the “waif”‚ stick-thin figure; it becomes so addictive‚ almost like second nature that it further leads to serious eating disorders. From recent studies‚ today’s model weighs about 23% less than the normal woman. Clearly‚ most
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negative effects of the fast food industry. Eric Schlosser wrote the book “Chew on This” in 2006‚ to open oblivious people eyes and show them the truth about the fast food industry. The U.S Department of Health and Human Services should know how the fast food industries has a negative impact towards the community. They manipulate kids by using advertisements‚ violating animal rights and their is human health concerns we should be aware of. Animal cruelty in the fast-food industry is a common problem
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Fashion Have you ever wondered why you wear the clothes you wear and buy from only certain t stores? In the society we live in‚ it is easy to jump on the band wagon and follow what everyone else is doing. Everyone is following suit just to fit in and find their place. Recently fashion has become a trend controlled by the leading stores in the industry‚ and changes through generations. First I will talk about the background information‚ then move on to 2 present day applications‚ then finally
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DESIGN CANVAS 2.1 General Design canvas is of five types. Each type may be in varying numbers depending on the case under research. Empathy summary in describe the top 5 problem on the basis of desirability‚ feasibility & viability‚ and finally choose exact problem from five possibilities. The Ideation Canvas helps in carving out different requirement in-line with attempting/ looking forward to have an idea about addressing a problem. The product must be performing certain functions and have set
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DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help it return
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the two terms “fashion icon” & “fashion leader” in the past decade while these two new words appear frequently in the fashion world today. However‚ it seems that these have their own significance and concept in two different cultural perspectives. The propose of this research is to answer the question what does the “fashion icon” & “fashion leader” mean respectively in U.K. and China and what causes the difference understanding of it‚ which may influence the development of the fashion world in the
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Pitoy Moreno - Jose "Pitoy" Moreno is the best-known Filipino fashion designer. Moreno is internationally recognized as the "Fashion Czar of Asia".[citation needed] A former student at the University of the Philippines‚ where he joined the Upsilon Sigma Phi fraternity‚ Moreno is one of the earliest advocates of the Maria Clara gown. Moreno was the president of the Philippine Couture Association‚ the very first association of fashion designers in Manila‚ Philippines. Moreno was the costume designer
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While fashion weeks‚ new campaigns‚ and launching of new and additional lines that may or may not be the next big thing is a big deal in the fashion industry and its growing community of fashionistos and fashionistas‚ it is only rare we get to see the focus of the fashionable crowd directed somewhere else apart from the designers‚ their corresponding houses‚ and their collection of years. Recent events in the fashion world‚ the snapping of cameras and the formation of teenage crowds outside the
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Corporation McDonald’s holds the biggest name in the world’s fast food industry today. Since it’s foundation in 1954‚ McDonald’s has satisfied the customers with its main product‚ hamburger. With having more than 35‚000 restaurants located in US‚ Europe‚ Canada‚ Asia Pacific‚ Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report‚ 2007). 1954 was the year that reshaped the concepts of fast food industry. Fifty two year old milk shake salesman‚ Ray Kroc envisioned
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