to persuade buyers to purchase from them. Thus‚ affecting the customers attitude and behavior. II.Statement of the Problem 1. What are the promotional strategies used by Jollibee? 2. How can the promotional strategies affect the sales of Jollibee? 3. What are the perceptions of the customers concerning the promotional strategies of Jollibee? III.Significance of the Study This study will be a significant endeavor especially to the Jollibee for they will be able to identify and fulfill
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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute
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Constructive Strategy Strategy: Origin: in the early 19th century: from French stratégie‚ from Greek stratēgia ’generalship’‚ from stratēgos . [mass noun] archaic (ancient) skill in devising plans or schemes; “cunning”. Strategy involves a high level of careful plans or methods to achieve one or more goals under conditions of uncertainty. Strategy is also about attaining and maintaining a position of advantage over adversaries through the successive exploitation of known or emergent possibilities
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| 2013 | | UNIVERSITY OF DERBY MOOKETSI MAIKETSO | [ENTERPRISE STRATEGY] | Student no. 100231231 Lecture; Mr. Aubrey Mbewe | table of contents Introduction 2 background 3 1.0 The entrepreneur 4 1.1 The motivation for starting the business 4 1.2 Forejustin Passman’s character traits 5 1.3 MR Passman’s personality type 5 1.4 Decision making and leadership style 6 1.5 Leadership style 6 1.6 Mr Forejustin Passman’s role within the business 7 1.7 Entrepreneurial networking 8 1.8 Innovation 9
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Generic Strategies Tony Bennett Ashford University BUS620 Managerial Marketing July 9‚ 2012 Abstract This paper will summarize the generic marketing activities of a retail establishment with the purposes of assessing their market and segmentation strategies. After the assessment a strategy will be developed to improve the marketing of the product. The example used for the analysis will be a company located in the Philippines called CDR King. CDR King provides the latest technologies
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communications network for almost all government personnel and the financial sector. The government hopes follow in Singapore’s footsteps and accelerate the country’s entry into high technology. Furthermore‚ they also provide each secondary school and university student. Thus‚ HPAP may take this chance to bargain with government to subsidiary HP computers‚ such as personal computers‚ minicomputers‚ RISC workstations‚ and mainframes enter to Vietnam. Since government support HP‚ it had developed strong reputation
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College of Humanities US/101 Version 5 Introduction to University Studies Copyright © 2011‚ 2010‚ 2009 by University of Phoenix. All rights reserved. Course Description The essential information‚ skills‚ tools‚ and techniques necessary for academic success and personal effectiveness at University of Phoenix are introduced in this course. The course develops and applies practical knowledge and skills immediately relevant to first-year university students. Course topics include goal setting and working
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a runner ’s performance through a radio in the shoe that can link to the iPods. Besides that‚ Nike also becomes the top of three companies which are climate-friendly companies which build better image to customers. Nike ’s excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes ’ spokesperson‚ professional
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Strategy Evaluation: Introduction Participants in strategic evaluation Analysis of External Environment Organization Setting objective (Long & Short Term) Strategy Formulation Strategy Implementation Organization Strategy Evaluation Strategy Evaluation: Strategy Evaluation can be defined as a process of determining the effectiveness of a given strategy. Therefore‚ the purpose of strategy evaluation is to evaluate the effectiveness of a strategy that the organization to achieve
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE MBA PROGRAMME COURSE BUSINESS ECONOMICS NAME: GEORGE ANKAMAH W.K QUESTION Okonko Ltd. Is a firm that produces Good X for both Domestic and International markets. Given the modern global trend identify and explain five (5) strategic options that the management of the firm can adopt to remain competitive. Explain three (3) factors that may affect the adaptation and implementation of such competitive strategies. In the event that the firm is unable
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