Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
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APPLE INC. Introduction Apple Inc. is an American multinational corporation headquartered in California. It designs‚ develops and sells consumer electronics‚ computer software and personal computers. The company was founded on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Strategy Apple’s strategy has always revolved around innovation and creating a high-performance culture‚ through which it achieves and sustains its competitive advantage. MISSION STATEMENT “Apple is
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Apple INC is the second-last Information Technology Company in the world. Therefore‚ in order to apple MIS knowledge and skill into the reality‚ Apple is supposed to be an appropriate company to analyze MIS issues. These issues will be represented in following such as‚ understanding the business and information system requirements and analyzing the financial performance of the company. The three improvement of Apple INC is to improving decision making in order to developing a privacy policy website
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visions to his employees and get them to buy into his ideas. Using John Kotter ’s (1990) account of leadership‚ it was believed that leadership is about coping with changes. Since Job ’s re-entry back into Apple as the CEO‚ he was able to articulate and communicate his new vision for the company. Apple successfully transited from a computer manufacturer‚ to a company focused on a wider range of multimedia devices like the IPod and IPhone. His ability to influence his employees‚ advocating his beliefs
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Apple Case Study The role of a successful leader in organisational change cannot be overestimated. Organisational culture is significant for each organisation and its successful operation‚ playing large role in whether or not a particular organisation has a happy‚ healthy and comfortable working environment. Organisational culture at any company has to be strong and well-established but able to be changed as well. So‚ in order to establish‚ maintain and improve the company’s culture timely
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in order to achieve success. By examining different ways that teams work and different examples of how companies achieve success‚ one begins to see that there are multiple paths to success. Google Incorporated and Apple Incorporated are both leading companies in their industries. Apple is known for its extraordinarily innovative and exclusive products. They have an incredibly loyal customer base‚ and competitors have a very hard time replicating their products. Their brand name is synonymous with
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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APPLE TEACHING NOTE The Apple case can be used to illustrate the issues of make or buy and managing the supply chain. It is best used in the middle part of an operations strategy course. It not only introduces the issues of managing suppliers but also affords the opportunity to reinforce other key topics‚ including developing an operations strategy‚ designing products‚ and managing lead times and inventory. Questions similar to the ones below have been found adequate to bring out the key issues
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Amazon vs. Apple: Competing Ecosystem Strategies by Ron Adner | 11:59 AM March 19‚ 2012 The most viable rival to Apple’s iPad isn’t produced by a traditional hardware firm. Samsung‚ Motorola‚ Toshiba‚ HP‚ RIM and HTC have hardly made a dent in Apple’s dominance. Remarkably‚ the leading challenger is online retailer Amazon‚ with its Kindle Fire tablet. The innovation game is changing. Delivering great products is no longer sufficient for success. And as the Fire’s limited memory‚ ho-hum processor
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1.0 Introduction Apple is one of the companies that can attract people to join and do their best work by using the powerful management. Hence‚ this report is going to outline the management issue of Apple that related to the paradigm and analyze the impact of these management approaches on the development of Apple. In most case‚ Apple is using the scientific management approach in order to motivate staffs to do their best rather than just requesting them. Besides‚ some new management approaches
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