under the name Guinness Nigeria and will be referred to as such from this point. Over the past few years Africa has been Diageo’s most dynamic growth region‚ delivering the highest proportion of its global growth. Guinness is by far Diageo’s largest brand in Africa accounting for over 30% of the region’s turnover and profits. Moreover in the last few years it has consistently delivered double digit growth. Nigeria overtook Ireland in 2007 as the second largest global market for Guinness‚ however beer
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Brand and Fashion assignment 2 Lulu Guinness Brand Positioning “Positioning is the act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customer’s minds.”(Kotler‚ 1997.) Lulu Guinness is an accessory designer‚ successful for creating a brand which produces exquisite witty handbags and a range of collections‚ such as umbrella‚ sock‚ hosiery‚ scarves and sunglasses. The brand has a strong reputation for expressing “true
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1.0 Introduction According to (Baillie et al.‚ p. 307; Palmer‚ p. 19) “A clock is an instrument used to indicate‚ keep‚ and co-ordinate time. The word clock is derived ultimately (via Dutch‚ Northern French‚ and Medieval Latin) from the Celtic words clagan and clocca meaning "bell". A silent instrument lacking such a mechanism has traditionally been known as a timepiece.” Design and accuracy of clocks have evolved along with progression of technology and industry and even though their main
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Case study: strategic marketing What is Guinness all about? 1. Describe the brand image of Guinness in the western world. Guinness is seen as well-known beer brand in Western countries. Consumers consider Guinness beer as a part of the culture‚ a heritage‚ a part of Irish history created 250 years ago. The brand is even older than Australia. It is “a taste you grow into or are culturally required to learn to love”. The brand means stability for many Irish and this is also a beer that
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is my Grandfather Clock. It was passed down to me from my Grandmother. I use it and admire it every day. It is definitely a work of art to me. Think of all the work that was put into making a Grandfathers clock. The definition of a Grandfather Clock is a clock in a tall freestanding wooden case‚ driven by weights. Grandfather Clocks have been a part of family legacies including my own for generations. My Grandfather clock is a “Ridgeway”. The Manufacturer is Ridgeway Clocks. They are the oldest
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How does a catalyst in the form of a metal ion affect the rate of reaction in an iodide clock reaction with potassium peroxydisulphate ions? Background When peroxydisulfate ions (S2O82-) react with iodide ions (I-) in the presence of a starch indicator‚ they produce a dark blue solution. Reaction (1) S2O82- + 3I- I3- + 2 SO42- (peroxydisulfate ion) (iodide ion) (iodine ion) (sulfate ion) To determine the rate law for this reaction a series of changes
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Many advanced high school and college chemistry students perform an experiment known as the "iodine-clock" reaction‚ in which hydrogen peroxide reacts with iodide to form iodine‚ and the iodine subsequently reacts with thiosulfate ion until the thiosulfate has been consumed. At that point‚ the reaction solutions turn blue in the presence of starch. The experiment helps students understand the fundamentals of chemical kinetics --- the speeds at which reactions take place. 1. Activation Energy
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Analysis The 13 Clocks is a fairy tale told by a twentieth century author. Its themes are clearly statements about the moral concerns of the time and perhaps are intended more for adults than for children‚ even though James Thurber used the form of a child’s story. One of the story’s meanings is that a true life is in a way being like a child. Adults responded to Thurber’s message: The book sold well‚ going into nine printings. Thurber had earlier written fairy tales for children as well as
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The History of Clocks | |The history of clocks is very long‚ and there have been many different types of clocks over the centuries. Not all historians agree on the history of the clock. The word clock was first used in the 14th century (about 700 years ago). It comes from the word for bell in Latin ("clocca"). Using the Sun The first way that people could tell the time was by looking at the sun as it crossed the sky. When the sun was directly overhead in the sky‚ it was the middle of the day‚ or
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learned in the class. Our case study that we picked talked about the clocks and how the society shaped the way of measuring time throughout history. The clock nowadays are technology that has been taken for granted. The focus of this case study is to show the importance of time measurement and how our life nowadays revolves around it. By going through history all the way from using the sun and stars to the development of clocks that neither lose nor gain one second in 200 million years to show how
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